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Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha
All resources
Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha
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Culture and trends
Youth Trends Report 2025
Culture moves fast. Gen Z moves faster. We help you keep up. The Youth Trends Report 2025 is your holy grail.
Reports
Customer acquisition and CRO
Gen Z’s Holiday Spending Habits Revealed
Want a bigger slice of Gen Z’s holiday spend? We've got all the data you need.
Blog post
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Culture and trends
Why Christmas nostalgia is fuelling Gen Z’s holiday season
Nostalgia is the leading sentiment for the 2023 festive season, but why is this and how can brands incorporate this into their marketing?
Blog post
Culture and trends
Hustle culture or generation Lay Z? De-mystifying Gen Z workplace attitudes
What is it about the workplace that does not seem to stick properly with Gen Z? Or possibly, what needs to change at work for them to clock back in?
Blog post
Youth marketing
Think like a Zalpha: Unlock the next generation of consumers
This report is your gateway to understanding and tapping into the heartbeat of Gen Zalpha, empowering your strategies for the future.
Reports
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