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The definitive guide to youth loyalty, spending and value across the UK.
Fashion is the most popular spending category for 16-24s, with 68% of young people who love to spend on fashion.
Despite this desire, 54% of young consumers actively search for a discount before purchasing.
How can fashion brands bridge the gap between desire and affordability to build long-lasting youth loyalty?
Take a peek at our key findings...
Young UK consumers' top 10 favourite fashion brands
Discover how top-ranking brands mastered youth loyalty and how to make the cut in 2026!
DO THEY LOVE, LIKE, DISLIKE OR HATE YOUR BRAND?
42% OF THIS PERSONA PREFER TO SHOP SOCIALLY.
The fashion target persona identified
Unlock the key youth consumer persona to target and how to win them!
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
WHERE DOES YOUR BRAND STAND?
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“Nike's success shows that the most love brands don't just sell products, they provide cultural symbols that help young people express identity.” —Ash Waters, Head of Advertisement at Pion
