Gen Z research and insights

We help marketing teams to better understand Gen Z and create more effective marketing strategies

Speak to a Gen Z expert

Trusted by these brands and many more…

Why marketing teams love Pion’s research

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Remove the guesswork from your marketing strategy

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Test concepts, content and channels before applying extensive resources to maximize your budget and results.

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Hear directly from your target audience

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Get direct feedback from the people who matter the most, your customers and those you’re hoping to win from your competitors.

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Panel with global representation

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Run panels with our proprietary research groups, which includes thousands of verified young people from the UK, USA, Australia, Canada, Germany, France and more.

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Utilize our 1st party data on Gen Z consumers

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Access our own global, rich and unique 1st party data on the daily shopping habits of millions of Gen Z consumers.

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Remove internal bias

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Make effective data-driven decisions with insights from an independent third party, cutting through the internal debate on what Gen Z wants.

100%
Coverage of consumer
group members
100+ Countries
as truly global capability
30+ million
annual
verifications
1+ billion
total addressable
market
3,500+ Brands
Brands in The largest closed consumer network

Ways to get involved

Ask a Gen Z

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Campaign effectiveness

Find out if your campaigns are sending the right message to your target audience.

Find out if your campaigns are sending the right message to your target audience.

Creative testing

Test out your new advertising strategy before launch and gain genuine insights.

Test out your new advertising strategy before launch and gain genuine insights.

Concept testing

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Bespoke research projects

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Take it from them...

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You're in good company
3,500+
global brands
trust Pion
FAQs

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Have questions and want to explore adding research to your campaign planning?

Speak to a Gen Z expert