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Latest

Game-changing tactics and trends to level-up your consumer marketing

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11 Jan 2022
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Young Gen Z male with headphones on, listening to music.

How to increase sales with in-store discounts

We share how brands can leverage in-store discounts as a way to drive footfall and increase sales, as well as sharing some top tips on how Pion can help. 
Izzy Hall
•
min read
July 25, 2024
Four female panellists sat on stools and talking into microphones at a youth marketing conference.

YMS NYC: Agenda top liners announced

We share our brand new agenda and discuss why YMS NYC is a must-attend youth marketing strategy conference for every marketing expert in the US. 
Izzy Hall
•
min read
July 22, 2024
black friday spending gen z

What can brands learn from the best Black Friday campaigns of 2023?

Brands will already be looking to get ahead for a successful Black Friday and Cyber Monday spending period. Here's what you need to know.
Alexandra Haider
•
min read
July 17, 2024
three girls laughing together enjoying their time

The top digital trends Gen Z is embracing in 2024

Gen Z has been the pioneer generation for heading social trends – what do you need to know?
Student Beans Content Team
•
min read
July 17, 2024
A person sits in a chair holding a drink and taking a selfie with a smartphone, against a brick wall decorated with various neon signs, including "ROCK STAR," a bat, a cat, a cactus, and a rainbow.

Hauls and their value in Gen Z marketing

Discussing Gen Z's obsession with haul videos, exploring some winning case studies, and sharing how we can help you supercharge your Gen Z advertising.
Izzy Hall
•
min read
July 17, 2024
sign about small business shopping local

Why do small businesses need to prioritize targeting Gen Z?

Whilst you might think Gen Z are the most loyal to the biggest brands, hope should not be lost for small businesses. Learn how you can supercharge sales.
Alexandra Haider
•
min read
July 9, 2024
voting sticker USA

Gen Z's role in future political change

Read on to learn more about Gen Z’s role in future political change, and how you can leverage these insights for success.
Alexandra Haider
•
min read
July 4, 2024
A diverse group of smiling, young Gen Alpha and Gen Z friends take a close-up outdoor selfie, with sunlight shining behind them.

Everything you need to know about Gen Zalpha: Unlock the next generation of consumers

Ready to find out exactly who this generation is? In this blog, we’ll be sharing exclusive insights, data, and research, picked directly from the source. 
Izzy Hall
•
min read
July 4, 2024
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Report: Gen Z, activism and the cancel culture debate

July 17, 2024
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Report: Gen Z & the AI debacle

July 17, 2024
gen z travel experience wonderlust

Report: Gen Z decoded: travel, IRL and the experience economy

July 17, 2024
gen z nostalgia y2k 90s fashion

Report: Gen Z & the nostalgia resurgence

Younger generations have an obsession with nostalgia. They can’t seem to get enough of it. This report takes a deep dive into why...
July 19, 2024
woman in shop discounts

Report: Buy now, worry later & the future of eCommerce for Gen Z

July 17, 2024
A person immersed in virtual reality with a headset on, exploring a digital world.

Gen Z & the AI debacle

AI feels inescapable in 2024. This infographic gives you the data behind how exactly this is transforming the lives of young consumers.
July 4, 2024
A collection of images featuring women with diverse hair textures and styles, highlighting beauty in variety.

Nostalgia and the Gen Z experience

Nostalgia has quickly become a booming business. How is this translating into Gen Z's spending habits, their identities and their hobbies?
July 4, 2024
Two women sitting on a ledge by the ocean, enjoying the view.

Travel, IRL and the experience economy infographic

Think Gen Z live online? Think again.
July 4, 2024
Girl dancing at Christmas party surrounded by balloons and gold tinsel.

The Festive Countdown: What Gen Z Wants This Holiday Season

We bring together industry experts from ASOS, Impact.com and more for everything your brand needs to know to win big with Gen Z this holiday season.
Watch on demand
August 21, 2024
Young girl with sunglasses stands in a dark street with neon signs behind her.

How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024

Black Friday & Cyber Monday are the biggest sale events of the year. For brands, it’s the perfect opportunity to generate sales with Gen Z. Here's how...
Watch on demand
July 24, 2024
Young women sat in a field playing card games.

Empowering Gen Z Voices: The ROI of Customer Feedback with Trustpilot

This session with Trustpilot will delve into the transformative power of Gen Z's feedback in shaping business growth.
Watch on demand
July 9, 2024
Group of teens in colourful clothing in the street smiling at each other.

Live & Direct: 2024 Youth Trends

We’ll be covering some of the incredible topics discussed in 2024’s Youth Trends Report. Some of the data might shock you. Some of it might surprise you. 
Watch on demand
June 25, 2024
Group of four young people dressed in bright clothing. They are in front of trees and the sky is clear. There's a large bubble floating in front of them.

Brand building and driving loyalty: How to win

This session not to be missed, here we sit down with a panel of industry experts to discuss how you can build a strong brand and drive loyalty.
Watch on demand
May 29, 2024
A woman sitting on a chair, with her hands placed on her head.

Keeping your finger on the pulse of Gen Z

Your ticket to getting under the skin of Gen Z in the UK with ideas to help you translate these unique insights into successful marketing campaigns.
Watch on demand
May 23, 2024
Group of three Gen Z students standing in front of a college building

Back to school: Reaching Gen Z

It’s almost that time! Back to school is fast approaching and brands need to be ready to stand out amongst the competition.
Watch on demand
May 22, 2024
Group of 5 young people in a brightly lit room. 3 in a wheelchair and 2 are standing.

Accessibility and inclusivity: What marketers need to know

We sit down with our expert panel to discuss the importance of accessibility in marketing and how to ensure equal access for everyone - inc Gen Z, obv.
Watch on demand
April 24, 2024
Back to school: How to capture students’ spend

Back to school: How to capture students’ spend

May 10, 2024
How to get your Gen Z marketing right in 2024

How to get your Gen Z marketing right in 2024

May 10, 2024
Gen Zalpha: What's on their wishlist?

Gen Zalpha: What's on their wishlist?

May 10, 2024
Think like a Zalpha: Unlock the next generation of consumers

Think like a Zalpha: Unlock the next generation of consumers

May 10, 2024

Youth marketing

Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha

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11 Jan 2022
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5 min read
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Four female panellists sat on stools and talking into microphones at a youth marketing conference.

YMS NYC: Agenda top liners announced

We share our brand new agenda and discuss why YMS NYC is a must-attend youth marketing strategy conference for every marketing expert in the US. 
Izzy Hall
July 22, 2024
black friday spending gen z

What can brands learn from the best Black Friday campaigns of 2023?

Brands will already be looking to get ahead for a successful Black Friday and Cyber Monday spending period. Here's what you need to know.
Alexandra Haider
July 17, 2024
A person sits in a chair holding a drink and taking a selfie with a smartphone, against a brick wall decorated with various neon signs, including "ROCK STAR," a bat, a cat, a cactus, and a rainbow.

Hauls and their value in Gen Z marketing

Discussing Gen Z's obsession with haul videos, exploring some winning case studies, and sharing how we can help you supercharge your Gen Z advertising.
Izzy Hall
July 17, 2024
voting sticker USA

Gen Z's role in future political change

Read on to learn more about Gen Z’s role in future political change, and how you can leverage these insights for success.
Alexandra Haider
July 4, 2024
A diverse group of smiling, young Gen Alpha and Gen Z friends take a close-up outdoor selfie, with sunlight shining behind them.

Everything you need to know about Gen Zalpha: Unlock the next generation of consumers

Ready to find out exactly who this generation is? In this blog, we’ll be sharing exclusive insights, data, and research, picked directly from the source. 
Izzy Hall
July 4, 2024
A diverse group of young people standing together, each engrossed in their phones.

5 steps to optimize your Gen Z content marketing strategy

Walking you through the key steps to audit, plan, and optimize your Gen Z content marketing strategy. Packed full of tips and actionable takeaways.
Izzy Hall
July 3, 2024
A group of four young people posing for a picture. Three are sticking their tongues out and one is smiling at the camera.

The ultimate guide to Gen Z and inflation

We dive into the data and hear directly from Gen Z as we discuss the rising cost-of-living and how Gen Z's spending habits are impacted.
Izzy Hall
June 26, 2024
Group of young boys sat on a football pitch, laughing and joking around.

How to future-proof your brand for Gen Zalpha: Meet the parents

We look at how you can engage Gen Zalpha - the next generation of consumers - and provide data and takeaways to futureproof your brand.
Izzy Hall
June 25, 2024
Four Gen Z women holding drinks as they laugh and smile.

Ultimate Black Friday marketing guide: How to capture Gen Z spend

Your one-stop shop for everything you need to know about Black Friday and Cyber Monday (BFCM), including exclusive insights and case studies.
Izzy Hall
June 25, 2024
A group of people sitting at a table with a laptop

Everything brands need to know about back to school marketing

We provide you with everything you need to know about the back to school season, including data, marketing tips, and case studies.
Izzy Hall
June 24, 2024
A young male student walking in campus and holding a laptop.

Student loan drop: The definitive guide

With top tips, data, and actionable takeaways, this is must-read content for every marketer wanting to leverage the world of student loans.
Izzy Hall
June 21, 2024
A group of Gen Z people at a Christmas party.

How to win over Gen Z loyalty this festive season: Your campaign guide to Christmas marketing 2024

In this blog, we’ll be sharing how you can win over Gen Z's loyalty this festive season, diving into the data, and analyzing best Christmas campaigns from
Izzy Hall
June 17, 2024
A Gen Z woman in a cap talking on a cell phone.

The TikTok generation: Why aesthetics are so important for Gen Z marketing

Aesthetics are hugely important when it comes to Gen Z’s purchasing decisions. But what’s the secret to success and how can brands get involved?
Izzy Hall
June 17, 2024
a Gen Z woman with long hair smiling into the camera

Youth trends and the future of Gen Z marketing: Key tips and insights

We celebrate the opening day of Pion's YMS event and explore data from our Youth Trends Report.
Alexandra Haider
June 5, 2024
two young women sitting on a couch in front of a tv

10 Gen Z stats that will blow your mind

Ahead of launching our 2024 Youth Trends Report, get ready to take a deep dive into some of the hottest data...
Alexandra Haider
May 20, 2024

Attracting Gen Z talent and growing brand love: Q&A with Zara Easton, LinkedIn

We catch up with LinkedIn's Zara Easton about Gen Z's work ethic, growing brand love, and how employers can widen their talent pools.
Izzy Hall
May 1, 2024
man looking at phone and laughing technology

Are Gen Z using AI as much as we think they are?

In today's world, AI is everywhere: it’s become an unavoidable topic and a key part of our day-to-day existence. But how are Gen Z interacting with AI?
Alexandra Haider
April 12, 2024

Marketing to Gen Z? 10 quotes to live by, from YMS NYC

YMS NYC might be over, but the insights and expertise will live on forever! Catch up with some of our favorite quotes from the two-day extravaganza.
Alexandra Haider
April 2, 2024

7 key learnings from Pion's YMS NYC 2024 event

YMS is the event where the future of youth culture is decided. In this post, we share key takeaways and learnings from Pion's YMS NYC event.
Izzy Hall
March 28, 2024

TikTok Shop, creative content, and engaging Gen Z: Q&A with Vic Banham, Antler Social

We catch up with Vic Banham, CEO and Director at Antler Social, about all things TikTok, including TikTok Shop, music rights, trends, and the platform's future.
Izzy Hall
March 27, 2024

How to engage Gen Z by harnessing the power of community

Understanding the dynamics of Gen Z’s engagement with communities is crucial for marketers wanting to build brand awareness. In this blog, we share our top tips
Izzy Hall
March 25, 2024

Offline adventures: The resurgence of IRL experiences among Gen Z

We explore the evolving attitudes of Gen Z toward IRL experiences and look at how you can tap into the preferences of this dynamic demographic.
Izzy Hall
March 22, 2024

Introducing Futurescape: Together towards tomorrow

The next generation is poised to shape the future in significant ways. And that’s why our YMS LDN event has undergone a makeover. Enter: Futurescape by YMS.
Izzy Hall
March 15, 2024

Youth Marketing Strategy: Your Official App Guide

YMS is back in 2024! We're excited to announce the launch of something that will take your experience to new heights...
Alexandra Haider
March 6, 2024

Passions, pressure and de-bunking Gen Z myths: in conversation with Aiden Faherty

YMS returns for a stateside extravaganza in March. Check out this exclusive Q&A with panelist Aiden Faherty to learn what you can expect and key Gen Z insights.
Alexandra Haider
March 1, 2024

How to future-proof your brand for Gen Zalpha: Meet the parents

We uncover key pain points when it comes to engaging the new generation on the block: Gen Zalpha.
Izzy Hall
February 23, 2024

Calculated risks & creativity: in conversation with Patrick Holly

We sit down with Upwork's VP of Communications for a chat about Gen Z, the future of work, trends & experiential marketing.
Alexandra Haider
February 23, 2024

The future of student life, peer-to-peer content, and Gen Z trends: Q&A with Campus Group

We hear from Campus Group, global student and youth specialists, to learn more about the future of student marketing, Gen Z trends, and YMS New York.
Izzy Hall
February 22, 2024

Gen Z trends, community and youth marketing myths: Q&A with Jacee Scoular, Garage

In this blog post, we catch up with Jacee Scoular, VP of Marketing at GARAGE and one of our YMS speakers, about youth marketing trends and Gen Z mythbusting.
Izzy Hall
February 6, 2024

YMS LDN announcement: New sessions and speakers have landed

We update you on some of the latest speakers set to join us in June, as well as announcing more exciting sessions that attendees can look forward to. 
Izzy Hall
February 19, 2024

Love in the digital age: Navigating the shift in Gen Z dating trends

We shed light on the evolving nature of Gen Z’s approach to dating and share valuable insights to help marketers stay relevant in a changing market.
Izzy Hall
February 14, 2024

Creating content that doesn't give Gen Z the ick

Understanding and mastering the right tone of voice for content and campaigns is vital for brands, but how can you avoid giving Gen Z the dreaded 'ick'?
Izzy Hall
February 5, 2024

Elevate your Gen Z marketing game: New sessions unveiled for YMS NYC 2024!

Youth Marketing Strategy is the event where the future of youth culture is decided. New speakers and sessions have officially landed. Let's get you up to speed
Alexandra Haider
February 1, 2024

5 top tips to get the most out of attending a conference

YMS is a conference like no other, but how you can take advantage of what's in store and make the most of it?
Izzy Hall
January 25, 2024

10 Gen Zalpha stats that will blow your mind

Alexandra Haider
January 24, 2024

The best Gen Z marketing campaigns of 2023

A Gen Z campaign round-up to help you stay aware of the competition and learn from the leading marketing strategies of 2023.
Izzy Hall
December 18, 2023

Decoding The Gen Z Mindset: Hear From The Experts

December 4, 2023

Inside the mind of a Gen Z: Key learnings

Gain Gen Z insights from the source, as we reveal the no-holds-barred truths that shape their perspectives and drive our strategies.
Alexandra Haider
November 16, 2023

8 ways you can have your most successful festive season ever

Our last minute tips to help you boost your brand's marketing efforts, empowering you to have your most successful festive season yet.
Izzy Hall
November 24, 2023

10 ways to convince your boss to send you to YMS

Ready to engage with Gen Z powerhouse brands and industry experts, but can't secure budget sign off? We've got you covered...
Alexandra Haider
November 7, 2023

What's on Gen Z's festive wishlist for 2023?

The festive period is THE biggest spending period in Gen Z's calendars. We reveal key data on their spending habits...
Izzy Hall
November 10, 2023

Gen Z gifting this festive season

The festive period is THE biggest spending period in Gen Z's calendars. We reveal key data on their spending habits...
Alexandra Haider
November 3, 2023

True or False? Unmasking Gen Z's Attitudes To Black Friday & Cyber Monday

November 1, 2023

What in the Zillennial? A crash course in being born on the cusp

As brands, it’s vital that you keep up with the pace of Gen Z and the social landscape to grow communities and convert shoppers.
Alexandra Haider
November 7, 2023

Your exclusive guide to YMS marketing festivals: Everything you can expect

YMS brings together the biggest names in the youth marketing industry every year. Learn about everything you can expect at the event.
Alexandra Haider
January 15, 2024

Your guide to the UK January loan drop 2024

Izzy Hall
November 14, 2023

6 reasons why YMS is the must-attend youth marketing event of the year

What makes Youth Marketing Strategy (YMS) events so special, and why should it be the number one event in your diary? Well, look no further…
Izzy Hall
January 12, 2024

Ecommerce brands Gen Z loves for holiday shopping

The festive period is the biggest spending period in Gen Z's calendars. And we're here to help you get ahead.
Izzy Hall
October 11, 2023

Marketing to Gen Z? It's all about subcultures

Explore Gen Z subcultures, discover what's hot right now and how brands can get involved when it comes to marketing strategies.
Izzy Hall
September 25, 2023

Black Friday and Cyber Monday: What does Gen Z want from brands?

The Black Friday period has become a shopping bonanza for those looking to get the best value. How can your brand capture the spend of those with money to burn?
Alexandra Haider
September 25, 2023

Back to school student shopping habits

Explore students' back to school spending habits, how you can best support them financially during uncertain times, and their priorities for the year ahead.
Izzy Hall
March 24, 2023

5 key insights you need to understand about Gen Z students

We share five key insights to help you supercharge you Gen Z student marketing strategy. Includes actionable takeaways.
Izzy Hall
March 8, 2023

Your Guide to the April Loan Drop 2023

Izzy Hall
February 14, 2023

Supercharge Your Gen Z Marketing For 2023: Key Trends & Insights You Need to Know

Izzy Hall
February 2, 2023

The Ultimate 2024 Student Marketing Calendar

December 16, 2022

Gen Z Students in 2023 | 5 Key Themes

Izzy Hall
December 16, 2022

Gen Z spending: spring break edition

January 26, 2022

Last-minute tips for smashing your Welcome Week campaign

February 8, 2022

73% of Gen Z students think the media representation of spring break is inaccurate

January 21, 2022

A crash course in Gen Z humor

November 25, 2021

Gen Alpha: what we know so far about the next generation

November 23, 2021

Revealed: 86% of Gen Zs get their news from social media

November 22, 2021

Gen Z in numbers - Aussie student income, outgoing and more

October 21, 2021

Authenticity and Gen Z: beyond the buzzword

This quarter, Student Beans is moving beyond the buzzword to decipher what exactly it means to be authentic in Gen Zs’ world.
October 19, 2021

Gen Z students have inherited an unsafe nightlife culture - and it needs to change

As the country reacts to worrying reports of spiking at student club nights, Gen Z students are fighting back.
October 21, 2021

Sizing up the UK Gen Z student demographic

August 9, 2021

The Gen Z college student market in numbers - US edition

July 26, 2021

Is Love Island cool or cringe? Gen Zs' hot take on summer entertainment

August 3, 2021

What’s the deal with April Loan Drop?

March 11, 2022

The truth behind Gen Z's ever-present nostalgia

January 14, 2021

The student campaigns that actually changed the world

April 6, 2020

Marketing to Gen Z | Tapping Into Subcultures

Izzy Hall
July 25, 2023

Connect and Create With the Youth Marketing Industry

Izzy Hall
July 10, 2023

10 things everyone gets wrong about Gen Z | The ultimate myth-buster

Join us on a journey of myth-busting as we dispel 10 things everyone gets wrong about Gen Z: the most misunderstood generation yet.
Alexandra Haider
July 11, 2023

Gen Z events: The generation redefining festival culture

We look at the face of festivals, explore how this sector is developing, and share how brands can use these events to boost Gen Z engagement.
Izzy Hall
June 20, 2023

Gen Z And Summer Spending | Getting Ready For Back To School

Izzy Hall
May 15, 2023

2023 Youth Trends Report | 10 Gen Z questions we answer

Sharing 10 questions that we answer in our Youth Trends Report, this blog shares some of the hottest insights on Gen Z today.
Alexandra Haider
May 30, 2023

Manifesting a Better Reality for Gen Z

Izzy Hall
May 17, 2023

Freshers 2023 | Trends to Look Out For

Izzy Hall
May 22, 2023

What Does Gen Z Want From Summer Entertainment in 2023?

Izzy Hall
May 10, 2023

Youth Trends Report 2023 | The Countdown Is On

May 18, 2023

7 Things College Students Really Want From Brand Marketing

Izzy Hall
April 5, 2023

‘Let’s circle back’: how corporate slang has infiltrated the world of Gen Z

Gen Z are entering the office and taking the corporate lingo from formal to fun. Will this impact how brands should communicate with Gen Z?
Alexandra Haider
February 28, 2023

Your 2023 Youth Trends Gen Z Snapshot

March 2, 2023

Awkward: The Biggest Campaign Fails of 2022

December 15, 2022

Gen Z's Top 5 Challenger Brands For 2023

Izzy Hall
December 15, 2022

How Contraceptive Brands Are Advertising To Gen Z

Izzy Hall
November 4, 2022

Christmas Marketing for Gen Z | 25 Facts You Need to Know

Izzy Hall
September 1, 2022
Image of a young, black Gen Alpha female

Who’s next? Get ready for Gen Alpha

Is your brand ready for the next generation of shoppers? Introducing Gen Alpha into the mix.
Victoria Owen
July 6, 2021
Female Gen Zer with dreadlocks in LA

10 things everyone gets wrong about Gen Z

What actually makes Gen Z different to generations gone by? We bust the most common myths about Gen Z to give your brand the marketing edge.
Izzy Hall
August 9, 2022
Image of Gen Zer with a disposable retro camera

10 youth brands that are killing it on social media

Social media is Gen Z's first point of call for almost everything. Here's our list of brands who are acing it right now.
Victoria Owen
August 14, 2019
Image of people using a laptop and pointing to the screen

Difficult conversations: Approaching taboos With Gen Z

Gen Z is the most open, forward-thinking generation to date. But there are still some taboos around. How can brands *successfully* approach these topics?
Izzy Hall
October 1, 2021
Promotional image of the Stranger Things cast

Stranger Things and Gen Z: Why Gen Z love Netflix’s 80's sci-fi

Gen Z loves 'Stranger Things' for its '80s nostalgia, relatable young cast, and escapism. The show’s retro aesthetics and trending music enhance its appeal
Alexandra Haider
July 1, 2022
Young Gen Z males on their cell phones in a cool location

Need to know: The Pion guide to Gen Z buzzwords

Explore Gen Z buzzwords like 'cheugy,' 'softcore,' and 'cluttercore' to enhance your marketing messages and stay current with the latest youth trends.
Victoria Owen
June 2, 2021
Three Gen Z females are taking a selfie on stairs

85% of Gen Z want to see diversity in advertising

85% of Gen Z want more diverse representation in ads, driven by their social justice values and desire for personal identity reflection in media.
Izzy Hall
June 7, 2021
Young feamle Gen Zer showing inspirational quote to a camera

10 inspirational quotes from the greatest marketing gurus

If you're feeling the January blues, these quotes from some of our marketing heroes will get you fired up to take on the world.
Izzy Hall
January 18, 2018
activism gen z woke cancel culture protesting

Report: Gen Z, activism and the cancel culture debate

July 17, 2024
gen z nostalgia y2k 90s fashion

Report: Gen Z & the nostalgia resurgence

Younger generations have an obsession with nostalgia. They can’t seem to get enough of it. This report takes a deep dive into why...
July 19, 2024
woman in shop discounts

Report: Buy now, worry later & the future of eCommerce for Gen Z

July 17, 2024
A person immersed in virtual reality with a headset on, exploring a digital world.

Gen Z & the AI debacle

AI feels inescapable in 2024. This infographic gives you the data behind how exactly this is transforming the lives of young consumers.
July 4, 2024
A collection of images featuring women with diverse hair textures and styles, highlighting beauty in variety.

Nostalgia and the Gen Z experience

Nostalgia has quickly become a booming business. How is this translating into Gen Z's spending habits, their identities and their hobbies?
July 4, 2024
A young woman in a red jacket and a white hat, smiling at Christmas market with her eyes closed

Festive 2024: US spending retro

An infographic looking at US student spending over Christmas 2023 and sharing tips and strategies ahead of the 2024 festive season.
July 3, 2024
A young woman in a fur coat holding a sparkler, smiling at the camera.

Christmas 2024: UK spending retro

An infographic looking at Gen Z's spending habits last Christmas and exploring how brands can use this to supercharge the festive season this year.
July 3, 2024
A Gen Z woman browsing in a grocery store aisle.

US Black Friday and Cyber Monday: Spending retro

Infographic looking at US student spending habits from the 2023 BFCM season and looking ahead to Black Friday 2024.
July 3, 2024
A stylish Gen Z woman in a black dress and hat, posing confidently in front of a wall.

Black Friday and Cyber Monday 2024: Spending retro

Infographic looking back at 2023 spending data and sharing key tips and tricks ahead of Black Friday and Cyber Monday 2024.
July 3, 2024
A person with short, bright pink hair stands outdoors, partially covering their mouth with their hand. They are wearing a grey and black shirt and a ring on their index finger.

US students and high inflation: Sector report

Packed full of data, this report explores student spending habits in the US, diving deep into five key sectors.
July 3, 2024
Three Gen Z friends sit on the grass under a blue sky with white clouds, holding bottled drinks and smiling. The person on the left wears a pink hat, the middle one rocks sunglasses, and the one on the right sports a blue shirt.

Freshers 2024: Spending, trends, and top tips

Today’s students are tomorrow’s spenders. ‍In this infographic, we’ll be looking back at 2023, dissecting the data, and exploring the future of freshers.
July 3, 2024
Four young adults with rainbow flags sitting on steps, using smartphones and engaging in conversation outside a building with red doors.

Are Gen Z as woke as we think they are?

We delve into the socio-political awareness and activism of Gen Z, examining whether their reputation for being "woke" necessarily aligns with reality.
July 3, 2024
Group of Gen Z friends clinking drinks glasses in celebration.

4 key themes to make it big with Gen Z

Dive into four key topics that all youth marketers need to understand to better engage with young people.
July 3, 2024
A lively bunch of Gen Z friends enjoying themselves at a party, laughing and having a great time together.

Attract, engage, retain: How to connect with Gen Z

Learn about the core themes that are shaping Gen Z's spending power - and how to tap into them.
July 3, 2024
Gen Z female student smiling on campus wearing a yellow top

Freshers campaign planner

Get ready for freshers with our handy campaign planner featuring an editable campaign template
July 3, 2024
Gen Z gamer in a dimly lit room

Gen Z and gaming in the US

This snapshot walks you through the Gen Z gaming community in the US with key takeaways.
July 3, 2024
Dark room with colorful neon lights and Gen Zers partying in the distance

How to engage Gen Z: Your ultimate youth marketing glossary

Our A-Z of how brands and marketers can engage this generation, focusing on everything from social media to days of awareness.
July 3, 2024
Gen Z gamer in a dimly lit room

Gen Z and gaming UK

This snapshot looks at the UK Gen Z gaming community with actionable takeaways.
July 3, 2024
Three young Gen Z females laughing and hugging next to colorful graffiti.

Gen Z marketing campaigns calendar 2024

Your one-stop shop Gen Z calendar for key moments, dates, themes, and campaigns in the US and UK.
July 3, 2024
Promotional image for Pion's Youth Trends Report 2024

Youth Trends Report 2024

Think you know Gen Z? Think again. Delve into the world of Gen Z with unmissable and exclusive data on their attitudes and behaviors.
July 3, 2024
Group of male and female teenagers jumping in the air

Think like a Zalpha: Unlock the next generation of consumers

This report is your gateway to understanding and tapping into the heartbeat of Gen Zalpha, empowering your strategies for the future.
July 3, 2024
Three happy Gen Zalpha females sitting on a bench, smiling and enjoying each other's company.

How to future-proof your brand for Gen Zalpha: Meet the parents

We uncover key pain points when it comes to engaging Gen Zalpha and provide actionable takeaways using exclusive data.
July 3, 2024
Group of male and female Gen Z-ers laughing

Authenticity and Gen Z: Beyond the buzzword

What does authenticity actually mean – and how can you be authentic in the eyes of Gen Z?
July 3, 2024
Gen Z female in glasses working at a desk with a laptop and a cell phone nearby.

The ultimate guide to Gen Z

In this guide, we’ll be sharing key stats and tips to help you get to know Gen Z, from their spending habits to their online engagement
July 3, 2024
A Gen Z male in a colorful floral shirt and cool sunglasses, looking stylish and ready for some fun in the sun.

Youth Trends Report 2023 US

The US Youth Trends Report 2023 looks into the cultural, digital and tech trends impacting the lives of 16-24s
July 3, 2024
A Gen Z female with pink hair and green sunglasses, looking stylish and confident.

Youth Trends Report 2023 UK

The UK Youth Trends Report 2023 looks into the cultural, digital and tech trends impacting the lives of 16-24s
July 3, 2024
Black Gen Z female sitting at a desk with a laptop, working on her computer.

Gen Z and the future of work

Uncover how Gen Z and technology are having an impact on the corporate world plus insights into just what the future looks like
July 3, 2024
Two female Gen Zers laughing as they walk along the sidewalk together

5 steps to optimize your Gen Z content strategy

An easy-to-use template packed with top tips to make sure the content your brand puts out really resonates with young people
July 3, 2024
Girl dancing at Christmas party surrounded by balloons and gold tinsel.

The Festive Countdown: What Gen Z Wants This Holiday Season

We bring together industry experts from ASOS, Impact.com and more for everything your brand needs to know to win big with Gen Z this holiday season.
Watch on demand
August 21, 2024
Group of teens in colourful clothing in the street smiling at each other.

Live & Direct: 2024 Youth Trends

We’ll be covering some of the incredible topics discussed in 2024’s Youth Trends Report. Some of the data might shock you. Some of it might surprise you. 
Watch on demand
June 25, 2024
Group of three Gen Z students standing in front of a college building

Back to school: Reaching Gen Z

It’s almost that time! Back to school is fast approaching and brands need to be ready to stand out amongst the competition.
Watch on demand
May 22, 2024
Dreamy female Gen Zer in their bedroom

Signed, Sealed, Success: Brand Building To Rewrite Gen Z's Perception

Rewrite your brand narrative and maximise your impact with Gen Z. Featuring industry experts at Monzo and Samsung.
Watch on demand
March 12, 2024

Think like a Zalpha

Futureproof your marketing by unleashing the power of Gen Zalpha with brand new insights direct from Pion research!
Watch on demand
February 21, 2024

Customer acquisition and CRO

Your ultimate ideation station to increase sales, grow basket spends and encourage repeat purchases

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11 Jan 2022
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5 min read
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Young Gen Z male with headphones on, listening to music.

How to increase sales with in-store discounts

We share how brands can leverage in-store discounts as a way to drive footfall and increase sales, as well as sharing some top tips on how Pion can help. 
Izzy Hall
July 25, 2024
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min read
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Why do small businesses need to prioritize targeting Gen Z?

Whilst you might think Gen Z are the most loyal to the biggest brands, hope should not be lost for small businesses. Learn how you can supercharge sales.
Alexandra Haider
July 9, 2024
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min read
Two female and one male Gen Zers at night, turning to the camera and laughing.

How to find new customers and increase sales

From unpicking the data to finding new customers, we unpack your problems and offer solutions, focusing specifically on verification and advertising.
Izzy Hall
July 1, 2024
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min read
A Gen Z woman sitting at a table with a laptop.

The best cart abandonment solutions for Gen Z

We dive into the world of shopping cart abandonment and conversion rate optimization, tackling your problems and providing you with the solutions.
Izzy Hall
June 13, 2024
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min read
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How to increase brand awareness to boost sales with Gen Z

Sharing how you can supercharge your marketing strategies, increase brand recognition, and raise brand awareness. Plus, juicy case studies and stats.
Izzy Hall
May 1, 2024
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min read

Harnessing the power of martech to drive your youth marketing strategy

We share some of the key martech trends to be aware of, explore how the industry can further your marketing efforts, and highlight some key sessions at YMS 2024
Izzy Hall
April 30, 2024
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min read
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5 top tips on creating blog content that Gen Z will *actually* read

Looking for a few top tips to spruce up your blog (and your Gen Z readership?!). Look no further: we've got you covered.
Alexandra Haider
April 4, 2024
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min read

How to capture students' spend with product samples

We discuss the challenges faced by brands when trying to capture the attention of Gen Z and highlight the power of sample marketing when engage students.
Izzy Hall
April 3, 2024
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min read

How to capture the hearts and minds of Gen Z with your product

We share key learnings from MMR Research, discuss the importance of innovation, and look at how brands can capture the hearts and minds of Gen Z with products.
Izzy Hall
March 19, 2024
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min read

Zero-party data and Pion: Unlock the power of personalization

In this blog, we’ll be asking what zero-party data really is, exploring how brands can access this data with Pion, and sharing how it can be used.
Izzy Hall
March 15, 2024
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min read

Spend, Thrive & Strive For Success With Pion

If you’re a brand who wants to capture students spend, you must be offering incentives. In this blog, we share some common objections and overcome concerns.
Alexandra Haider
February 28, 2024
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min read

Top 5 affiliate marketing trends to know for 2024

To stay on top in the affiliate marketing world, you need to stay ahead of the trends. We share five key affiliate marketing trends for 2024.
Izzy Hall
February 2, 2024
•
min read

What is zero-party data and why should your brand care?

Zero-party data is key to your marketing success. Find out exactly what zero-party data is, why it’s relevant for your brand and how we can help.
Alexandra Haider
January 9, 2024
•
min read

Let’s get digital: Capture Gen Z spend

From how they learn to how they shop, everything Gen Z does is inspired by online content and communities. But how can your brand stand out?
Alexandra Haider
December 4, 2023
•
min read

How To optimize your student discount in time for Black Friday

Ready to capture Gen Z spend this Black Friday? Of course you are – and if you're looking for the best ways to do so, we've got you covered.
Alexandra Haider
November 13, 2023
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min read

How to drive repeat purchases from your Black Friday success

The biggest spending period in the calendar is almost upon us – but how can your brand elongate this success with Gen Z beyond BFCM?
Alexandra Haider
November 10, 2023
•
min read

Reaching Gen Z during back to school and freshers week

Gen Z marketing during freshers and back to school is tough. At a time of year when every brand is vying for their attention, how do you cut through the noise?
Izzy Hall
July 13, 2023
•
min read

3 freshers marketing tips to attract uni students

Freshers season provides countless opportunities to capture Gen Z spend. Discover how to use this period to attract and engage university students long-term.
Izzy Hall
June 20, 2023
•
min read

Supercharge your Gen Z affiliate marketing

The last-click attribution model is no longer the most important measure of performance marketing. Discover the key metrics affiliate marketers should focus on.
Izzy Hall
April 14, 2023
•
min read

Fuel revenue growth with affiliate partnerships during economic uncertainty

Affiliate marketing offers a unique way for brands to drive valuable results and gain control over marketing spend especially during economic downturns.
Izzy Hall
May 10, 2023
•
min read

Expand your brand reach with Beans iD

Pion has launched Beans iD, allowing brands to simplify their various discount programs and host with one provider. Read more...
Alexandra Haider
April 13, 2023
•
min read

Gen Z spending habits during the rising cost of living

Let's get straight to the point: times are tough. Let's explore the impact that the rising cost of living is - or isn't - having on Gen Z spending.
Izzy Hall
March 16, 2023
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min read

Performance marketing | Using affiliate marketing as a resilient revenue driver during a cost-of-living crisis

Affiliate is the ideal foundation during turbulent times, whether extraordinary or the economic. But why is this strategy the ideal tool for resilience?
Izzy Hall
January 11, 2023
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min read

6 Ways to Optimise Your Student Beans Discount to Drive Conversions

Izzy Hall
December 14, 2022
•
min read

From first click to conversion during Black Friday | Driving student sales for affiliate and performance marketers

Izzy Hall
September 28, 2023
•
min read

Maintaining Student Sales During the Cost-of-Living Crisis

Izzy Hall
December 6, 2022
•
min read

Affiliate marketing | How publishers are providing value far beyond the last click

We look at why click attribution is an outdated metric and share why publishers provide much more than just a click-through platform.
Izzy Hall
November 22, 2022
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min read

Know your market: mature students

We often talk about Gen Z students here at Pion - but there are over 250,000 mature students enrolled in the UK. It's time to meet them!
Student Beans Content Team
March 10, 2022
•
min read

Marketing Black Friday in the Cost of Living Crisis | 5 Ways To Make Your Brand Stand Out

Izzy Hall
September 12, 2023
•
min read

5 Ways You Can Supercharge Your Youth Marketing Strategy

October 21, 2022
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min read

Gen Z and retail: what does the future look like for department stores?

March 9, 2022
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min read

Know your audience: three ways to verify students

June 4, 2021
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min read

Student loyalty - how to make it last a lifetime

February 23, 2021
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min read

The Netflix effect: how streaming services influence Gen Z spending

January 21, 2021
•
min read

How to create a successful student marketing campaign

It's always a great time to launch a student marketing campaign - college students want brands that offer affordability, authenticity and more.
July 13, 2020
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min read

Know your tribe: the apprentices

September 15, 2020
•
min read

7 reasons why your brand should offer a student discount

Not sure if offering a student discount is the right choice for your brand? This list should settle the debate, once and for all.
Alexandra Haider
December 5, 2023
•
min read

5 things to think about before you offer a student discount

Are you looking to offer a student discount? Get tips on how to make your student discount a huge success from the team here at Student Beans.
Izzy Hall
October 6, 2020
•
min read

What are the best advertising channels to reach young people?

April 15, 2020
•
min read

Marketing To Gen Z: How To Get It Right

September 1, 2023
•
min read

What Trends Will Impact Gen Z’s Shopping Habits This Festive Season?

September 11, 2023
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min read

How to win over Gen Z by using informational content to drive brand awareness

What are the key trends shaping Gen Z's behaviours? We explore how you can you authentically connect with this young generation.
Izzy Hall
July 4, 2023
•
min read

How Brands Can Grab Gen Z's Attention In An Oversaturated Market

Izzy Hall
May 3, 2023
•
min read

4 key themes to boost your Gen Z marketing

We explore four key topics all youth marketers need to understand to better engage with young people and share actionable takeaways.
Izzy Hall
April 4, 2023
•
min read

Does Sex Sell? Your Marketing Guide To Reach Gen Z

January 27, 2023
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min read

5 tips for improving your youth marketing strategy

Today, we're sharing 5 key actions for youth marketers, from the best channels to communicate with 16-24s to how you can make real cultural impact.
Izzy Hall
June 23, 2022
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min read
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3 advertising channels you NEED to be using to engage Gen Z

Here’s our guide to the 3 most important advertising channels to consider if you want to reach young people.
Izzy Hall
January 16, 2018
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5
min read
Image of a young male wearing a denim jacket and looking moodily at the camera

5 things Gen Z wishes brands would stop doing

Who better to highlight the marketing faux pas to avoid than Gen Z themselves? Here are five common mistakes that marketers make.
Alexandra Haider
November 13, 2021
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6
min read
Ad image from Chanel featuring a young woman lying on the grass

Influencer marketing for luxury brands

It’s no secret that influencer marketing is the most popular way for brands to engage Gen Z. Here, we look at how this translates to the luxury market.
Victoria Owen
March 4, 2022
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8
min read
Young female holding a games controller

How many Gen Zers spend money on virtual items when gaming

Minecraft, Roblox, and Genshin Impact are just some of the games that Gen Z LOVE. But are Gen Zers actually spending their cash on in-game items?
Victoria Owen
September 1, 2022
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4
min read
Group of Gen Zers protesting against fast fashion brands

Has Gen Z cancelled fast fashion?

The question on every fashion marketer’s mind: is fast fashion officially on its way out? Let's find out in today's blog post.
Izzy Hall
May 27, 2022
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12
min read
Stylish Gen Z male wearing blue vest and plait jackets from a designer brand.

Gen Z and the rise of luxury

We look at how Gen Z is redefining luxury, share data spotlighting their spending habits and highlight how luxury brands can capture Gen Z's spend.
Izzy Hall
July 3, 2024
Male Gen Zer with female Gen Zer sitting on sidewalk smiling.

Rising inflation and Gen Z snapshot

We share how rising inflation is affecting students' quality of life, ask what they're cutting back on and look at upcoming trends you need to be aware of.
Izzy Hall
July 3, 2024
Group of Gen Z males and female on a sofa laughing at content on a smart phone.

Snapshot: Cost-of-living and Gen Z

We share how the rising cost-of-living is affecting students' quality of life, ask what they're cutting back on and share trends you need to be aware of.
Izzy Hall
July 3, 2024
Two Gen Z females standing on sidewalk, holding drinks.

How food & drinks brands can capture Gen Z's spend

In an overcrowded market, how can food and drunks brands capture Gen Z's spend? We explore key themes and spending habits.
Izzy Hall
July 3, 2024
A happy Gen Z female student with a backpack, smiling brightly.

UK students and the rising cost-of-living: Sector report

In this report, we explore student spending habits across five key sectors and share how brands can continue to tap into the student market.
Izzy Hall
July 3, 2024
Gen Z student studying at her desk with a computer, focused and engaged in her work.

What's the secret to engaging Gen Z students

A must-read snapshot for any youth marketer wanting to connect with this generation and convert that engagement into spending
Izzy Hall
July 3, 2024
Male and female couple relaxing on a bench in a vibrant park with orange and green trees.

Supercharge your Gen Z affiliate marketing

An unmissable guide exploring key Gen Z trends that affiliate marketers need to be aware of
Izzy Hall
July 3, 2024
Gen Z woman standing in a room with a pink bag whilst shopping on her phone.

How is the rising cost of living affecting Gen Z?

Uncover the truth behind student spending during the cost-of-living crisis
Alexandra Haider
July 3, 2024
Male and female Gen Zers enjoying a slice of pizza

Food and drink spotlight: Gen Z Spending and the rising cost of living

Is rising inflation having an impact on the amount students are spending on food and drink orders?
Victoria Owen
July 3, 2024
Three Gen Z friends working together on a laptop at a table.

Tech and mobile spotlight: Gen Z spending and the rising cost of living

How is rising inflation impacting the amount students are spending on tech and mobile?
Victoria Owen
July 3, 2024
A woman applying makeup in front of a mirror, enhancing her beauty and getting ready for the day.

Health and beauty spotlight: Gen Z spending and the rising cost of living

What impact is rising inflation having on the amount students are spending on health and beauty products?
Victoria Owen
July 3, 2024
Two women walking on the beach with surfboards, ready to catch some waves and enjoy the sunny day.

Travel spotlight: Gen Z spending and the rising cost of living

Is rising inflation actually having an impact on students’ travel plans?
Victoria Owen
July 3, 2024
A woman browsing clothes in a store, searching for the perfect outfit.

Fashion spotlight: Gen Z spending and the rising cost of living

Is rising inflation having an impact on the amount students are spending on fashion?
Victoria Owen
July 3, 2024
Young girl with sunglasses stands in a dark street with neon signs behind her.

How to Master Gen Z Marketing for Black Friday & Cyber Monday 2024

Black Friday & Cyber Monday are the biggest sale events of the year. For brands, it’s the perfect opportunity to generate sales with Gen Z. Here's how...
Watch on demand
July 24, 2024
Young women sat in a field playing card games.

Empowering Gen Z Voices: The ROI of Customer Feedback with Trustpilot

This session with Trustpilot will delve into the transformative power of Gen Z's feedback in shaping business growth.
Watch on demand
July 9, 2024
Group of four young people dressed in bright clothing. They are in front of trees and the sky is clear. There's a large bubble floating in front of them.

Brand building and driving loyalty: How to win

This session not to be missed, here we sit down with a panel of industry experts to discuss how you can build a strong brand and drive loyalty.
Watch on demand
May 29, 2024

Social media, influencer and creator marketing

Keep up-to-date with everything happening on social with tips to make it work to your brand's advantage

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11 Jan 2022
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5 min read
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The top digital trends Gen Z is embracing in 2024

Gen Z has been the pioneer generation for heading social trends – what do you need to know?
Student Beans Content Team
July 17, 2024
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You've gone viral: what next?

Congrats! Your brand has gone viral. The real challenge begins here: how do you sustain the momentum for your long-term marketing strategy?
Alexandra Haider
June 25, 2024

Enable your brand with data-driven long-tail influencer marketing

We dive into the long-tail versus macro influencer debate, celebrate the power of data, and share how you can supercharge your influencer marketing.
Izzy Hall
May 17, 2024

How to choose the best influencer for your marketing campaign

We take a deep dive into the world of influencer marketing, share our top tips, and hear from Pion’s Head of Influencer Marketing, Ruby Soave. 
Izzy Hall
March 18, 2024

How Your Brand Can Go Viral & Reach Gen Z In 2024

Going viral can give brands overnight success – so it's no wonder that this is so high on the agenda in 2024. In this blog, we share some top tips and insights.
Alexandra Haider
February 27, 2024

A masterclass in creator negotiations: YMS NYC 2024

Ready to supercharge your creator marketing strategy? At YMS New York, you can hear straight from the experts. Learn more about this exclusive masterclass.
Alexandra Haider
February 19, 2024

De-Influencers: Everything Your Brand Needs to Know

Just when you thought influencer marketing couldn’t reveal more subsidies, ‘de-influencers’ have infiltrated the space. Here's everything you need to know.
Alexandra Haider
February 22, 2023

The Djerf Effect, GRWM and dadcore: The social media trends impacting Gen Z spending

Trends play a huge role for Gen Z: this demographic has grown up with the internet, and are leading the charge for what's hot and what's not.
Alexandra Haider
November 14, 2023

Three ways to reach Gen Z with creator marketing in 2024

Gen Z are always searching for one key metric: authenticity. In this blog, we explore how to leverage creators to win their spending power.
Alexandra Haider
January 5, 2024

The rise of Tube Girl: Gen Z's public transport icon

Ever since she made her debut in August 2023, Sabrina Bahsoon (AKA Tube Girl) has been making waves all over the internet.
Alexandra Haider
October 24, 2023

De-influencing and content creators: the power of authenticity for Gen Z on TikTok

Take a deep dive into the de-Instagramification of content creators and the new movement taking social media by storm: de-influencing.
Izzy Hall
September 6, 2023

Trend alert: Fanfix - what is it and why are Gen Z flocking to sign up?

Fanfix is the latest content creator marketplace making waves for Gen Z. But what exactly is it? And what do brands need to know?
Victoria Owen
April 27, 2023

How to Use Influencers to Supercharge Your Performance Marketing

Izzy Hall
February 7, 2023

Pinning Your Way Into the Future | Gen Z and Pinterest

Izzy Hall
December 19, 2022

Could Social Platform Discord Be the 'Future of Mass Advertising'?

One Gen Z content creator shares why they love Discord, how brands can get involved and what the platform's future looks like.
Izzy Hall
December 8, 2022

Student Beans x Weekday x Ratuken Win Two Awards For Best Social Commerce Campaign

December 15, 2022

Does Gen Z actually care about the metaverse?

March 3, 2022

Gen Z and filters: three key stats that you need to know

The majority of Gen Zs can tell if you use a filter on a social media image - and many say filters affect how they see themselves.
December 2, 2021

Gen Z role models: the rising stars

November 24, 2021

Instagram vs reality: 40% of teens say platform makes them feel “unattractive”

A recent report revealed the widespread and damaging effects that Instagram is having on Gen Zs in the US and UK. Here, we take a closer look.
September 22, 2021

TikTok - the ultimate online community for Gen Z

June 9, 2021

ASOS, Gymshark, Dunkin’ and more - the Gen Z-approved influencer brand campaigns

June 2, 2021

Friends over followers: the rising Gen Z trend of micro-influencers

December 22, 2020

What is Dark Social?

September 1, 2020

Pin It, Win It | Engaging Gen Z Through Pinterest and Creators

Izzy Hall
August 23, 2023

Using Social Media To Attract, Engage and Retain Gen Z

September 11, 2023

It's Time to BeReal | How Can Brands Use BeReal for Gen Z Marketing?

July 6, 2023

Creators, Creators, Creators: 3 Top Tips To Unlock Success with Gen Z

May 23, 2023

Using Social Media To Attract, Engage And Educate Gen Z

Izzy Hall
April 12, 2023

Gen Z Social Media Users Are Romanticising Summer 2023

Izzy Hall
April 24, 2023

Virtual Influencers: Your Key To Reaching Gen Z

April 6, 2023

Bold Glamour: When Filter Merges With Reality

March 17, 2023

4 of the most frequently asked questions about influencer marketing

Influencer marketing is the best way to engage Gen Z, but how can you can stay relevant? We share how should be investing your time and money.
Izzy Hall
February 28, 2023

What is Mastodon? A Beginner's Guide to the New Twitter

Izzy Hall
January 13, 2023
Image of Gen Z females crowded around a cell phone

5 social media platforms Gen Z marketers need to be using

Using social media as a brand is a given for any youth marketer, but do you know which platforms are the best for engaging Gen Z right now?
Izzy Hall
August 15, 2022
Image of a digital detox

Digital detox: Why Gen Z brands are logging off social media

What can brands ditching social media teach us about helping Gen Z take some much-desired space from the digital world?
Victoria Owen
July 25, 2022
Screenshot from the latest Dove ad campaign

Campaign of the week: #DetoxYourFeed by Dove

This April, Dove launched #DetoxYourFeed, a new campaign for their Self-Esteem Project. Find out what Dove's campaign means to Gen Z.
Izzy Hall
July 4, 2022
Screenshots of Gen Zer's taking 0.5 selfies

Trend alert: 0.5 selfies

The new trend sees Gen Z using the extra-wide lens on their iPhone camera to take distorted, out-of-scale selfies that stand out on social media.
Victoria Owen
June 27, 2022
Image of an influencer posing in front of a scenic background

5 influencers impacting the lives Of Gen Z

Who are the influencers that Gen Z are loving right now, and why? And how can your brand connect with Gen Z in an authentic way?
Izzy Hall
February 17, 2023
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Meet Sam Turnpenny: Inspiring young people changing the world

Introducing Sam Turnpenny and his social mobility work with The 93% Club. Discover why he's such an inspiration to Gen Z.
Izzy Hall
August 25, 2022
Black and white image of Strut Safe founder, Alice Jackson

Meet Alice Jackson: Inspiring young people changing the world

Introducing Alice Jackson, student co-founder of Strut Safe and one hell of an inspiring young person.
Izzy Hall
August 18, 2022
Image of influencer Emily Mariko in front of a veggie stall

Why influencer Emily Mariko is taking over TikTok

Emily Mariko is the biggest thing on TikTok right now. But what’s the secret to her success, and why does Gen Z love her so much? 
Victoria Owen
October 13, 2021
Image of YoutTube star Emma Chamberlain

Who is Youtube’s Emma Chamberlain and why do Gen Z love er?

Emma Chamberlain has come to be one of the world’s most influential people, particularly for Gen Z. Discover exactly why in our blog post.
Victoria Owen
July 15, 2022
A stylish woman wearing sunglasses and a yellow jacket, looking cool and confident

How fashion brands can leverage TikTok to grow sales

In this snapshot, we share key stats, top tips, and winning case studies to help fashion brands supercharge their TikTok strategies. 
Izzy Hall
July 3, 2024
Two Gen Z-ers enjoying travel on summer vacation

How travel brands can leverage TikTok to grow sales

Discover how your travel brand can leverage Gen Z TikTok trends to drive conversions
Izzy Hall
July 3, 2024
Group of Gen Z-ers looking at social media on a smart phone

Social media and Gen Z

Unpack which social platforms Gen Z are using, what they're using them for, and key stats you need to know
Izzy Hall
July 3, 2024
Two Gen Z-ers filming a TikTok reel on the beach

Life on social: Top trends to engage Gen Z

Your guide to the latest Gen Z social trends - and how your band can leverage them
Izzy Hall
July 3, 2024
Gen Z creator smiles as she talks to the camera whilst filming a TikTok.

How to grow your e-commerce with creator marketing

Explore how your brand can enhance its potential through creator marketing with top tips to succeed
Alexandra Haider
July 3, 2024
Gen Z creator films a TikTok whilst showcasing a make-up palette.

Using creator marketing to engage Gen Z

Explore why your brand needs to invest time and money in creator marketing with top tips for running a successful strategy
Izzy Hall
July 3, 2024
Group of Gen Z friends embracing in front of colorful backdrop

Why Community is the Holy Grail for Marketers

Having a tight-knit, trusted community is something every brand wants to have. But what’s the secret to building a strong community?
Watch on demand
March 5, 2024

Culture and trends

Get the lowdown on the latest trends with marketing ideas you really don't want to miss

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11 Jan 2022
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alt= Three people hold sparklers in front of an American flag. Their faces are partially out of frame, and they are dressed in casual clothing.

4th of July: a big spending period for Gen Z

The 4th of July is almost with us. What can you expect from this holiday – and how exactly do Gen Z celebrate?
Alexandra Haider
July 3, 2024

Wellness, Hedonism & The Rise of The Sober Curious Gen Zer

Sunrise yoga, CBD products and sober raves: what does hedonism look like for today's young consumers?
Alexandra Haider
March 12, 2024

3 ways Gen Z are disrupting the travel industry

Gen Z have got holiday blues like never before – but when it comes to booking their travel, they're shaking up the industry in more ways than one.
Alexandra Haider
February 14, 2024

A serving of goodbye pie, AI gone wrong & unlikely beauty ambassadors: January marketing moments of the month

January might be the bleakest month of the year, but it doesn't mean it wasn't home to some great marketing campaigns. Check out our round-up of the best.
Alexandra Haider
February 8, 2024

Hangover fixes, literary magic and an incredi-Bublé Christmas: marketing moments of the month

Alexandra Haider
December 14, 2023

Dancing plums, a #fetch Black Friday & Halloween party FOMO: What got Gen Z talking in October?

Spooky season has been and gone, leaving us with some great pop culture moments and online craziness for Gen Z. Check out the round up...
Alexandra Haider
November 16, 2023

Christmas, cosiness, comfort: Why nostalgia is fuelling Gen Z events

Nostalgia is the leading sentiment for the 2023 festive season, but why is this and how can brands incorporate this into their marketing?
Izzy Hall
November 10, 2023

Round up | April's best Gen Z marketing campaigns

Take a look at the campaigns that really resonated with Gen Z in April 2023, exploring why they worked and sharing what you can learn from them.
Izzy Hall
May 10, 2023

Top 3 trends for Gen Z's summer 2023

School's out for summer! That means it's time to discuss three of the key trends for 2023, sharing how you can help Gen Z have the best summer yet.
Izzy Hall
March 27, 2023

April ecommerce moments of the month 2023

Our monthly reflection of the absolute best Gen Z ecommerce marketing campaigns from the past month. Get stuck in April 2023's highlights.
Alexandra Haider
May 3, 2023

Round Up | February's Best Gen Z Marketing Campaigns

March 6, 2023

Round Up | January's Best Marketing Campaigns

February 15, 2023

How to Connect With Gen Z This Easter

Izzy Hall
February 14, 2023

All the ways HBO’s Euphoria is influencing Gen Z shopping 

The teen drama has become synonymous with the Gen Z aesthetic - but it’s gone beyond just representing Gen Z. How has Euphoria become a trendsetter of its own?
February 2, 2022

The tabloid “circle of shame” is still a reality for Gen Z - it just looks a little different

November 10, 2021

This is Halloween (according to Gen Z)

September 24, 2021

Top five subscription brands making it into Gen Z’s mailboxes

April 7, 2021

Is chivalry dead? Get to grips with Gen Z dating trends

February 11, 2021

Best Gen Z marketing campaigns

Victoria Owen
December 22, 2020

Consumers are embracing gamification - and so should you.

November 25, 2020

The truth about students and luxury brands

April 3, 2020

Round Up | June ECommerce Moments of the Month

July 3, 2023

Round Up | May eCommerce Moments of the Month

June 19, 2023

Gen Zers are racking up credit card debt and brands need to step up

We look at Gen Z's shopping habits and explore the impact of high inflation, debt, and BNPL schemes.
Izzy Hall
May 23, 2024

Gen Z 2023 Summer Travel Trends

Izzy Hall
May 3, 2023

Round Up | March eCommerce Moments of the Month

April 3, 2023

The Impact Of 'Daisy Jones & The Six' On Gen Z Pop Culture

Izzy Hall
March 16, 2023

What Is Web3 And How Is It Impacting Gen Z Marketing?

Izzy Hall
March 10, 2023

Generation Sober | Is Gen Z's Love Affair With Booze Coming To An End?

January 16, 2023

"It is what it is" | The impact of TV on Gen Z's relationships

Alexandra Haider
February 3, 2023

Gen Z and Hook-Up Culture | The One Night Stand That Never Was

January 23, 2023

Gen Z In 2023 | 5 Key Themes

Izzy Hall
December 14, 2022

Why Gen Z Loves Christmas | Nostalgia, Films And Campaigns

Izzy Hall
December 6, 2022

How Does Gen Z Feel About The Royal Family?

Izzy Hall
November 4, 2022

From Disney to Ann Summers | 7 Great Christmas Campaigns For Gen Z

Alexandra Haider
November 17, 2022

How To Engage Gen Z Using Nostalgia Marketing

Izzy Hall
November 15, 2022

‘What’s Your Name’ by Starbucks | Campaign of the Week

We look at Starbucks’ ‘What’s Your Name’ campaign which has helped young transgender people feel safe and recognised in their own skin.
Izzy Hall
June 6, 2022

‘The Aitch-S2’ with Aitch and Relentless | Campaign of the Week

Aitch and Relentless' campaign gives away free train tickets this summer to help young adults get to gigs and festivals across the UK.
Izzy Hall
July 11, 2022

What Does Gen Z Do for Fun? Entertainment Trends of the Future

Izzy Hall
August 24, 2022
Image of a Gen Zer sat in a room full of books and clutter

What is Gen Z’s new favorite aesthetic, cluttercore?

Gen Z turning their attention to their surroundings as a way of helping them cope with chaos. Introducing the latest trend: Cluttercore.
Victoria Owen
July 28, 2022
Image of the outside of a Five Guys restaurant

Five Guys: An insight into the fastest-growing restaurant chain

Five Guys' Brand and Communications Manager shares her insights on the food industry and why the Five Guys crew make coming to work so fun.
Izzy Hall
March 14, 2017
Image of Colin Kaepernick in Nike's controversial ad

Controversial ad campaigns that won over Gen Z

Brands that want to create a loyal young customer base need to stand for something. Here are six major brands that took a risk that definitely paid off.
Izzy Hall
May 29, 2019
Image of a woman's hand holding a rolled condom

Gen Z's relationship with sex, pleasure & the internet

Get stuck into our seven stats on how Gen Z view sex, pleasure and the internet to help you drive discussions and keep young people informed.
Izzy Hall
August 30, 2022
Screenshot from Nike's Seen It All campaign

Campaign of the month: 'Seen It All' by Nike

Uncover what's hot about Nike’s latest campaign which celebrates 50 years of the famous brand. Will it be a success with Gen Z?
Izzy Hall
May 23, 2022
Image of a young model wearing clothing from iets frans…

Trend alert: iets frans...

Learn more about how new brand on the block, iet frans..., is reviving colorful and baggy vintage style from the ‘80s or ‘90s.
Victoria Owen
January 28, 2020
Gen Zers having a great time at a festival

Trend alert: Crumbl Cookies

Hot outta the oven, Crumbl Cookies are the next big thing for Gen Z. But what's the appeal? And what can your brand learn from their rise?
Izzy Hall
October 14, 2022
Collection of screenshots from Ryanair's TikTok account

Ryanair’s TikTok takeover: Pion's campaign of the month

Travel brands aren’t your typical Gen Z influencer, yet the airline Ryanair is defying expectations. We look at why Gen Z loves their socials so much.
Victoria Owen
May 16, 2022
Group of people in a circle showing off their Croc shoes

3 reasons why Crocs are winning over Gen Z

Millennials hate Cros. Gen Z love 'em. We answer just why these brightly coloured, customisable shoes are the next big thing with Gen Z.
Alexandra Haider
July 25, 2022
Three Gen Zers sat at a table in a coffee shop, laughing

8 top tips to keep up with Gen Z trends

Want to keep up with the latest youth marketing trends? We've got you covered - here are our top tips to keep up with all things Gen Z.
Izzy Hall
August 8, 2019
Image of influencer Chrissy Chlapecka wearing white

Trend alert | Bimboism

Think the term 'bimbo' is sexist and old school? Think again. Gen Z are rebranding and reclaiming it: introducing Bimboism.
Izzy Hall
February 4, 2022
Screenshots from the Made With Friends App store listing

Trend alert | Made With Friends

A new social app is about to be released by the creators of one of the most promising apps of the past few years: Get ready for Made With Friends
Izzy Hall
September 9, 2022
Image of a can of an alcohol-free beverage on a table

Alcohol-free brands supporting sober curious Gen Zers

Explore why Gen Z are drinking less alcohol and how brands can appeal to them. Many young people choose non-alcoholic drinks due to health and mindfulness.
Izzy Hall
March 18, 2022
Image of Olivia Rodrigo's album cover for Sour

Why Olivia Rodrigo’s album Sour is taking Gen Z by storm

Get to grips with Gen Z's love affair (OK, obsession) with Olivia Rodrigo and her debut album, Sour.
Victoria Owen
June 9, 2021
Young male sat on the curb of a sidewalk in jeans and a tee

Trend alert: Anemoia

Anemoia describes nostalgia for a time you haven't lived through. Gen Z embraces '90s and '00s trends for comfort and identity in marketing.
Izzy Hall
February 26, 2021
Blonde female Millennial and brunette female Gen Zer side-by-side

Generation gap: 5 facts that set Millennials apart from Gen Z

Discover the generation gap! Uncover 5 surprising facts about Millennials that simply don't hold true for Gen Z.
Izzy Hall
July 26, 2022
gen z ai generative ai headset

Report: Gen Z & the AI debacle

July 17, 2024
gen z travel experience wonderlust

Report: Gen Z decoded: travel, IRL and the experience economy

July 17, 2024
Two women sitting on a ledge by the ocean, enjoying the view.

Travel, IRL and the experience economy infographic

Think Gen Z live online? Think again.
July 4, 2024
Group of UK Gen Z students smiling

Gen Z subcultures in the UK

Uncover just who and what are Gen Z subcultures in the UK
July 3, 2024
Group of US Gen Z students on college campus

Gen Z subcultures in the US

Dive in to discover who and what are Gen Z subcultures in the US
July 3, 2024
Male Gen Zer games online in a darkened room

Using Web3 to engage Gen Z

In this snapshot, we’ll be looking at Web3, an area that’s still a scary subject for many marketers (and Gen Z-ers)
July 3, 2024
A woman sitting on a chair, with her hands placed on her head.

Keeping your finger on the pulse of Gen Z

Your ticket to getting under the skin of Gen Z in the UK with ideas to help you translate these unique insights into successful marketing campaigns.
May 23, 2024
Watch on demand
Bunch of Gen Zers enjoying a meal together at a restaurant, savoring delicious food and engaging in cheerful conversations.

Predicting the future of Gen Z food & drink trends

Dive into Gen Z's perception of Food & Drink brands. This is an extremely small group session and a complimentary one hour Gen Z focus group.
March 26, 2024
Watch on demand
Three female Gen Zers having fun with a shopping trolley

Challenging Convention: Cultural Relevance In A Gen Z World

The world of Gen Z and brands is forever changing. How can your brand engage Gen Z in 2024 and plan for the future?
January 17, 2024
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Discover how to make a real difference to your consumers and grow lasting brand affinity

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A person holding a sign saying 'Climate Justice Now!'

Sustainability, reselling, and second-hand shopping: Gen Z's biggest obsession

What Gen Z says goes, and sustainability is on the rise. But how did this happen? Why does Gen Z move in such a hivemind? And how can brands get involved?
Izzy Hall
June 17, 2024
Two young people are laughing and smiling, cheek to cheek and looking into the camera.

LGBTQ+ marketing and Gen Z: How inclusive marketing can drive your commercial goals

Exploring Gen Z’s relationship with LGBTQ+ issues and how this impacts their spending habits.
Izzy Hall
April 25, 2024

Championing inclusivity, the power of authenticity, and engaging Gen Z: Q&A with Dorothy Oduguwa

We catch up giffgaff's Dorothy Oduguwa about the power of authenticity, how to support Gen Z, and the importance of accountability.
Izzy Hall
April 12, 2024
Three friends using a smartphone together on a couch; one has a prosthetic leg. a bowl of popcorn and an additional smartphone are on the table.

Digital marketing: Your accessibility checklist

A checklist with some key pointers that you should be aware of when creating your digital marketing and content. 
July 3, 2024
Two Gen Z soccer players sprinting on a field, focused and determined.

Game, set, match: Engaging the next generation of sports fans

A deep dive into inclusivity and representation within the sports industry - and how brands can appeal to the next generation of sports fans.
July 3, 2024
Three Gen Zers posing by a brick wall, radiating confidence and friendship.

Diversity and inclusivity: Focusing on gender and identity

Gen Z is the most inclusive and diverse generation yet, and they expect and deserve representation in everything they do and consume.
July 3, 2024
Group of 5 young people in a brightly lit room. 3 in a wheelchair and 2 are standing.
April 24, 2024 4:00 PM

Accessibility and inclusivity: What marketers need to know

We sit down with our expert panel to discuss the importance of accessibility in marketing and how to ensure equal access for everyone - inc Gen Z, obv.
April 24, 2024
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