PION100 UK Edition
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We’re trusted by these brands, and many more
The definitive guide to Gen Z loyalty, spending and value across the UK.
Uncover where your brand ranks across the top 100 and in your sector.
This is your ultimate competitive benchmark:
- Explore the top 100 UK youth brands of 2026... Did you make it?
- Deep dive into 13 key sectors and see where your brand ranks against direct competitors
- Unlock the 'love vs. spend' secrets, because what young people say they want isn't what they actually buy
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Take a peek at our key findings...
13 sectors
Ranked from what 16-24 year olds love to spend on the most to the least. And there's a clear winner...
WHICH 'UNCOOL' LOCAL BRAND CAME OUT AS #1?
DO THEY LOVE, LIKE, DISLIKE, HATE OR HAVE NO FEELING TO YOUR BRAND?
5 sentiments
Hear directly from the source! We asked our panel of 2,000 young people in the UK the questions all brands want to know...
4 unique personas identified
Discover the key Gen Z spending personas and how to win them!
72% OF GEN Z DESCRIBE THEMSELVES AS 'CAREFUL BUDGETERS'...
"PION100 isn't just a popularity contest – it's a snapshot of what young consumers value when money feels tight and choices feel consequential. UK 16-24 year olds are proved to be remarkably pragmatic, rewarding brands that simply deliver affordability, cultural relevance, and real value over those selling aspirational lifestyles they can't afford."
Unlock the most influential brand ranking of 2026.
Discover where your brand stands today.