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We’re trusted by these brands, and many more
The definitive guide to Gen Zalpha loyalty, spending and value across the US.
The fashion market is defined by high cultural affinity (56% of young consumers love fashion) and high price sensitivity (43% actively seeking fashion deals).
So, how can brands stand out amidst microtrends and translate cultural relevance with young consumers into purchases?
Take a peek at our key findings...
Young Americans' top 10 favourite fashion brands
Discover how top-ranking brands mastered youth loyalty and how to make the cut in 2026!
DO THEY LOVE, LIKE, DISLIKE, HATE OR HAVE NO FEELING TO YOUR BRAND?
40% OF THIS PERSONA LOVES BRANDS.
The food and drink target persona identified
Unlock the key Gen Zalpha persona to target and how to win them!
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
WHERE DOES YOUR BRAND STAND?
“The fashion top 10 demonstrates where young consumers gravitate when money is tight but clothes are still an important part of identity.” —Richard Jackson, Head of Content at Pion
