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The definitive guide to youth loyalty, spending and value across the UK.
Beauty is the 3rd most popular spending category for Gen Zalpha, with 41% of young people who love to spend on beauty.
Despite this desire, 29% of young consumers actively search for a discount before purchasing.
How can beauty brands capture young people's attention with value-driven messages, and successfully convert that attention into purchases?
Take a peek at our key findings...
Young UK consumers' top 10 favourite beauty brands
Discover how top-ranking brands mastered youth loyalty and how to make the cut in 2026!
DO THEY LOVE, LIKE, DISLIKE, HATE OR HAVE NO FEELING TO YOUR BRAND?
65% OF YOUNG WOMEN LOVE TO SPEND ON BEAUTY.
The beauty target persona identified
Unlock the key spending persona to target and how to win them!
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
WHERE DOES YOUR BRAND STAND?
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"Beauty isn't just about looking good anymore. It's become a form of self-care and personal expression that resonates across all types of young consumers." Will Weeks, CMO at Pion
