PION100 US Edition
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The definitive guide to Gen Zalpha loyalty, spending and value across the US.
Uncover where your brand ranks across the top 100 and your sector.
What's in store:
- Explore the top 100 US youth brands of 2026 – your ultimate competitive benchmark.
- Deep dive into 8 key sectors – see where your brand and competitors ranks.
- Key findings revealed – the most-loved brand didn't win through new products; they won with cultural relevance and a 'zero hate' score.
- Unlock the 'love vs. spend' secrets – the truth behind what Gen Zalpha says they want, versus what they actually buy
Take a peek at our key findings...
13 sectors
See where your brand shines and where it can grow
UNCOVER THE SURPRISING SECTOR THAT IS WINNING GEN ZALPHA AND THE SOFT CUDDLY TOY THAT HAS OUTRANKED THE TECH GIANT!
DO THEY LOVE, LIKE, DISLIKE, HATE OR HAVE NO FEELING TO YOUR BRAND?
5 sentiments
Hear directly from the source – we asked our panel of 2,000 young people the questions all brands want to know...
4 unique personas identified
Discover the key Gen Zalpha personas and how to win them!
75% OF GEN ZALPHA ARE BUDGET-CONSCIOUS – WIN THEM OVER WITH VALUE, NOT JUST PRESTIGE.
"PION100 isn't just a popularity contest – it's a snapshot of what young consumers value when money feels tight and choices feel consequential. This year Gen Zalpha proved to be remarkably pragmatic, rewarding brands that simply deliver on their promises rather than those selling aspirational lifestyles they can't afford."
Unlock the most influential brand ranking of 2026.
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
Discover where your brand stands today.