PION100 U.S. Wave 2
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We’re trusted by these brands, and many more
The definitive guide to Gen Z loyalty, spending and value across the US.
Uncover where your brand ranks across the top 100 and your sector.
What's in store:
- Explore the top 100 US youth brands of 2027 – your ultimate competitive benchmark.
- Deep dive into 13 key sectors – see where your brand and competitors ranks.
- Key findings revealed – the most-loved brand didn't win through new products; they won with cultural relevance and consistency.
- Unlock the 'love vs. spend' secrets – the truth behind what Gen Z says they want, versus what they actually buy
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Take a peek at our key findings...
13 sectors
See where your brand shines and where it can grow
UNCOVER THE 'UNCOOL' BRAND THAT DETHRONED LAST YEAR'S NUMBER 1!
DO THEY LIKE, LOVE, HATE OR ARE INDIFFERENT TO YOUR BRAND?
5 sentiments
Hear directly from the source – we asked our panel of 2,000 young people the questions all brands want to know...
4 unique personas identified
Discover the key Gen Z personas and how to win them!
54% OF GEN Z NOW USE STUDENT DISCOUNTS – WIN THEM OVER WITH REAL VALUE
“For years, we’ve heard that young people are moving online, retreating to screens and buying alone. This year’s PION100 tells a different story. After years of isolation and endless scrolling, this generation is hungry for connection, shared experiences and places that bring people together."
Richard Jackson, Head of Content, Pion
Unlock the most influential brand ranking of 2027.
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
Discover where your brand stands today.