Winning the Back-to-School Moment: How Brands Can Capture College Students at the Start of a New Chapter: Webinar

Winning the Back-to-School Moment: How Brands Can Capture College Students at the Start of a New Chapter

Join the webinar on back-to-school marketing in 2026, on May 31st at 11AM ET

March 31, 2026 16:00

WATCH ON DEMAND

Back-to-School season is more than a retail spike - it’s a pivotal life moment.

As students head to college and step into independence, they’re forming new habits, discovering new brands, and making decisions that can shape long-term loyalty.

In this live session, Richard Jackson at Pion will present the findings from our Back-to-School Report, diving into students attitudes and behaviours in the run up and during their first weeks at college. Plus get your chance to put your burning questions to our outspoken panel of students on how they navigated the Back-to-School season and beyond and which brands they have remained loyal to and why.

Lead Speaker

Why attend?

Understand how to move from a "one-day giveaway" mindset to a "long-term lifestyle partner" strategy.

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Discover why gated-offers are the key to first-party data and creating a value exchange with new student customers.

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Explore what IRL engagement students want to see from brands on campus and why experiences have become the ultimate premium.

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If you’re looking to make Back-to-School a cornerstone of your annual marketing strategy, this session will provide actionable insights to help your brand show up at exactly the right moment - and stay relevant long after the first day of class.