Black Friday and Cyber Monday (BFCM) are two of the biggest sale events of the year. Previously day-long affairs, BFCM has now become a week-long shopping bonanza for those looking to save some serious pennies. 

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For brands, it’s the perfect opportunity to generate sales, increase revenue and capitalise on consumers’ mindsets. 

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Key dates to be aware of: 

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When is Black Friday 2024? Friday 28th November 

When is Cyber Monday 2024? Monday 1st December 

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This Black Friday, Gen Z wants to see:

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1. Free gifts with purchases (67%) 
2. Free delivery (68%) 
3. Flash sales (54%) 
4. Early access (22%) 
5. Virtual wheel spins (18%) 

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In this infographic, we explore:  

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1. How Gen Z feels about BFCM 
2. Key Gen Z student trends ahead of the holiday shopping season
3. The secret to student discount success 
4. Spending data from 5 key sectors: fashion, health and beauty, travel, food and drink, and technology 
5. Tips and tricks to run a successful BFCM marketing campaign 

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