Marketing campaigns to reach, engage and convert Gen Z

We help consumer brands win the hearts and habits of Gen Z on-campus, online and in culture.

Speak to a Gen Z expert

Trusted by these brands and many more…

Introducing Beans iD

At Pion, we're passionate about connecting businesses with the right consumers. That's where Beans iD, our powerful verification tool, comes in. But Beans iD is more than just verification – it's also a gateway to exclusive discounts.

Why marketing teams love working with Pion

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Campaigns informed by insights, rooted in culture

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Ensure your campaign authentically connects with Gen Z with an insights driven strategy that leverages our first party data, proprietary research, 20+ years of insight and concept co-creation with our community.

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Solutions for every channel

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Choose from a combination of research, branded content, influencers, social, experiential, OOH, paid media, lead capture and conversion solutions with guidance from our in house strategy team to help you achieve success with Gen Z whatever your brief. 

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1st party customer data

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Utilise our unique 1st party data set on the verified purchases and behavioural intent from millions of Gen Z shoppers to improve your segmentation and re-targeting. Identify and engage the high intent or strategic audiences that align with your student marketing goals.

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An agency partner and a brand students love

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We don't just deliver award winning campaigns for hundreds of brands. We also do it for ourselves - everyday. Engage the Student Beans audience of millions of active students and millions more via our campus and creator network.

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Capture leads and conversion

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Drive sign ups and redemptions of your competitions, gated discounts, rewards programs, app downloads and product trails by promoting your offers to high intent student shoppers across our Student Beans marketplace.

100%
Coverage of consumer
group members
100+ Countries
as truly global capability
30+ million
annual
verifications
1+ billion
total addressable
market
3,500+ Brands
Brands in The largest closed consumer network

On campus, online and IRL Gen Z advertising

Student and graduate discounts

Launch your own gated offer programs for students or graduates with our Beans iD verification products for your website, apps or stores to unlock access to the world's largest community of student shoppers via the Student Beans website, app and CRM. 

Launch your own gated offer programs for students or graduates with our Beans iD verification products for your website, apps or stores to unlock access to the world's largest community of student shoppers via the Student Beans website, app and CRM.

Influencers, creators and brand ambassadors

Engage with our community to co-create authentic user generated content, launch an influencer campaign to amplify your brand messaging or activate an always-on brand ambassador program.

Engage with our community to co-create authentic user generated content, launch an influencer campaign to amplify your brand messaging or activate an always-on brand ambassador program.

On campus, OOH and experiential

On campus activations and roadshows, in-store and shopping mall experiences, sampling and in person lead capture or leverage our OOH network to target high density student populations.

On campus activations and roadshows, in-store and shopping mall experiences, sampling and in person lead capture or leverage our OOH network to target high density student populations.

Branded content

Our experienced team can help you speak the same language as Gen-Z and create authentic content that resonates with our engaged following via the channels where they are most receptive.

Our experienced team can help you speak the same language as Gen-Z and create authentic content that resonates with our engaged following via the channels where they are most receptive.

Research

Test creative, concepts and content to optimise performance, measure campaign effectiveness pre, during and post campaign or track your brand's Gen-Z benchmarks vs your category and competitors to measure your improvement overtime.

Test creative, concepts and content to optimise performance, measure campaign effectiveness pre, during and post campaign or track your brand's Gen-Z benchmarks vs your category and competitors to measure your improvement overtime.

You're in good company
3,500+
global brands
trust Pion

Ready to reach, engage and convert Gen Z?

Speak to a Gen Z expert
FAQs

Got questions about advertising?

What is full funnel marketing?

Our full-funnel marketing puts your brand at the forefront of your customers' minds at every stage of their purchasing journey. Our combination of products and services provides a marketing strategy from concept through to purchase.

Can I track the performance of my advertisements?

Yes, we provide detailed analytics and reporting tools that allow you to track the performance of your advertisements.

What types of advertising products does Pion offer?

We offer a diverse range of advertising products, including: on-platform media, email campaigns, influencer marketing, experiential campaigns, and many, many more…

How do influencer campaigns work, and how can I get started?

Influencer campaigns involve collaborating with influential individuals to promote your products or services in collaboration with Pion. Contact our team to discuss your goals, and we'll help you find the right influencers for your campaign.

What is Student Beans Creators?

Student Beans Creators is our influencer campaign targeted at our Student Beans audience. They're multi-channel creator campaigns with content produced by Gen Z for Gen Z.

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Ready to launch your Gen Z marketing campaign?

Speak to a Gen Z expert

Create offers for verified customers

Don’t frustrate customers by asking them to verify their status everywhere they shop. With Beans iD, your customers and millions more are already pre-verified through the world's largest network of participating retailers.

No dev required

Customisable

100+ countries

Unlock Your Exclusive Discount at Gymshark

We’ve teamed up with Student Beans and Beans iD to offer exclusive discounts to the following groups. Click through to verify and recieve your discount for free!

Student Discount

Military Discount

Healthcare Worker Discount

Back

20% Discount sitewide at Gymshark

Including New Launch: Cotton Seamless

See discount Terms & Conditions

How to get your code

1

Create a free Student Beans account.

2

Verify your student status in 2mins.

3

Reveal and enter your code at checkout.

SBV6T8OA4Y

This is a single use code. You will need a new code if you've already used the one above

QR Code

Barcode

Numeric code

The Student Beans users avatar
NAME
Christopher Weston
INTITUTION
University of Worcester
SBV6T80A4Y

25% uplift

in likelihood of conversion after verification

30% boost

on order value when discounts are offered

82% more

likely to complete purchase with discount

The Pion Portal logo

Create discounts

Run targeted offers for up to 10 exclusive consumer groups and connect with your perfect audience.

The create discount screen within Pion portal

Promote your offer

Promote your offer on your website, place stickers in the windows of your stores or shout about it on socials and via email campaigns.

The Student Beans window sticker
The Beans iD logo

Verify your consumers

Launch your program and get offers in front of your audience.

The verification screen your customers will see
The Pion Portal logo

Grow your CRM

Gather zero-party data on verified customers to enhance your personalization, CRM and loyalty programs.

The leads screen within Pion Portal
The Pion Portal logo

Optimise offer performance

Review real-time performance of your offers to inform your targeting, trading and promotion strategy.

The Analytics screen within Pion Portal

Trusted by teams at

Maximise your brand's offer visibilty

Helping you drive growth with valuable consumers, we’ll create a dedicated brand page on our marketplaces - Student Beans & Beans iD - where your offer will be discovered by millions of monthly active shoppers.

FAQs

Got questions about advertising?

What is full funnel marketing?

Our full-funnel marketing puts your brand at the forefront of your customers' minds at every stage of their purchasing journey. Our combination of products and services provides a marketing strategy from concept through to purchase.

Can I track the performance of my advertisements?

Yes, we provide detailed analytics and reporting tools that allow you to track the performance of your advertisements.

What types of advertising products does Pion offer?

We offer a diverse range of advertising products, including: on-platform media, email campaigns, influencer marketing, experiential campaigns, and many, many more…

How do influencer campaigns work, and how can I get started?

Influencer campaigns involve collaborating with influential individuals to promote your products or services in collaboration with Pion. Contact our team to discuss your goals, and we'll help you find the right influencers for your campaign.

What is Student Beans Creators?

Student Beans Creators is our influencer campaign targeted at our Student Beans audience. They're multi-channel creator campaigns with content produced by Gen Z for Gen Z.

Seamless integration across every channel

Web

Integrate directly with your website, or our Shopify app, to verify customers at checkout effortlessly.

App

Add a call-to-action in your app that links customers to your customised hosted landing page for quick verification.

Stores

Customers present their verified iD using barcodes, QR codes, or numerical codes for point-of-sale validation.

Pricing to suit your brand, no matter the size