Advertising

Marketing campaigns to reach, engage and convert Gen Z

We help consumer brands win the hearts and habits of Gen Z on-campus, online and in culture

1,000+ brands trust Pion

Ready to see how Pion can supercharge your sales targets?

See pricing

What Pion’s advertising can do for you

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The right content, at the right time

Full-funnel marketing from start to finish. Combining research, ads, influencers, experiential marketing and more, we create content that strikes a chord with Gen Z, whatever the brief.

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Get ready to go viral

Our ability to connect with Gen Z and go viral is unrivalled. We specialise in award-winning peer-to-peer creator marketing to make social waves and unlock real ROI from social. We invented digital student discounts in 2005 and have been pioneering youth advertising ever since.

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Media owner and agency, all in one

We don't just deliver award-winning campaigns for brands. We also do it for ourselves. Everyday. Unlock your access to our audience of millions of highly-engaged consumers.

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Growth starts with understanding

We know Gen Z better than anyone else. We’ll help you understand your audiences’ buying habits and drivers to ensure your campaign connects, taking your results to the next level.

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Own your Gen Z audience

Dive into the specifics and target the customer base that matters with unrivalled first-party data. Build sophisticated custom audiences to drive results across any advertising channel.

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What makes us special?

Influencing with influencers

Influencing with influencers

Award-winning creator marketing

Reach new heights

Reach new heights

Market to any student on the planet

Intelligent data

Intelligent data

Leverage our customer insights

Our products

Do more with a single partner

Understand, engage and grow with Pion. Go from siloed to complete synergy.

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Insights

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Insights

Understanding to redefine outlooks. Actionable insights that help take your business to new heights.

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Advertising

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Advertising

Highly targeted, highly effective.Campaigns to attract, engage and retain the next generation of shoppers.

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Verification

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Verification

Supercharge sales by unlocking new audiences.Grow sales fivefold with gated offers for your laser-focused customer base.

Discover verification

1,000+ brands trust Pion

Ready to see how Pion can supercharge your sales targets?

Get started

3,500+ brands trust Pion

Ready to see how Pion can supercharge your sales targets?

Let's talk
FAQs
What is full funnel marketing?

Our full-funnel marketing puts your brand at the forefront of your customers' minds at every stage of their purchasing journey. Our combination of products and services provides a marketing strategy from concept through to purchase.

Can I track the performance of my advertisements?

Yes, we provide detailed analytics and reporting tools that allow you to track the performance of your advertisements.

What types of advertising products does Pion offer?

We offer a diverse range of advertising products, including: on-platform media, email campaigns, influencer marketing, experiential campaigns, and many, many more…

How do influencer campaigns work, and how can I get started?

Influencer campaigns involve collaborating with influential individuals to promote your products or services in collaboration with Pion. Contact our team to discuss your goals, and we'll help you find the right influencers for your campaign.

What is Student Beans Creators?

Student Beans Creators is our influencer campaign targeted at our Student Beans audience. They're multi-channel creator campaigns with content produced by Gen Z for Gen Z.

Marketing campaigns to reach, engage and convert Gen Z

We help consumer brands win the hearts and habits of Gen Z on-campus, online and in culture.

Speak to a Gen Z expert

Trusted by these brands and many more…

Why marketing teams love working with Pion

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Campaigns informed by insights, rooted in culture

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Ensure your campaign authentically connects with Gen Z with an insights driven strategy that leverages our first party data, proprietary research, 20+ years of insight and concept co-creation with our community.

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Solutions for every channel

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Choose from a combination of research, branded content, influencers, social, experiential, OOH, paid media, lead capture and conversion solutions with guidance from our in house strategy team to help you achieve success with Gen Z whatever your brief. 

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1st party customer data

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Utilise our unique 1st party data set on the verified purchases and behavioural intent from millions of Gen Z shoppers to improve your segmentation and re-targeting. Identify and engage the high intent or strategic audiences that align with your student marketing goals.

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An agency partner and a brand students love

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We don't just deliver award winning campaigns for hundreds of brands. We also do it for ourselves - everyday. Engage the Student Beans audience of millions of active students and millions more via our campus and creator network.

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Capture leads and conversion

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Drive sign ups and redemptions of your competitions, gated discounts, rewards programs, app downloads and product trails by promoting your offers to high intent student shoppers across our Student Beans marketplace.

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100%
Coverage of consumer
group members
100+ Countries
as truly global capability
30+ million
annual
verifications
1+ billion
total addressable
market
3,500+ Brands
Brands in The largest closed consumer network

On campus, online and IRL Gen Z advertising

Student and graduate discounts

Launch your own gated offer programs for students or graduates with our Beans iD verification products for your website, apps or stores to unlock access to the world's largest community of student shoppers via the Student Beans website, app and CRM. 

Launch your own gated offer programs for students or graduates with our Beans iD verification products for your website, apps or stores to unlock access to the world's largest community of student shoppers via the Student Beans website, app and CRM.

Influencers, creators and brand ambassadors

Engage with our community to co-create authentic user generated content, launch an influencer campaign to amplify your brand messaging or activate an always-on brand ambassador program.

Engage with our community to co-create authentic user generated content, launch an influencer campaign to amplify your brand messaging or activate an always-on brand ambassador program.

On campus, OOH and experiential

On campus activations and roadshows, in-store and shopping mall experiences, sampling and in person lead capture or leverage our OOH network to target high density student populations.

On campus activations and roadshows, in-store and shopping mall experiences, sampling and in person lead capture or leverage our OOH network to target high density student populations.

Branded content

Our experienced team can help you speak the same language as Gen-Z and create authentic content that resonates with our engaged following via the channels where they are most receptive.

Our experienced team can help you speak the same language as Gen-Z and create authentic content that resonates with our engaged following via the channels where they are most receptive.

Research

Test creative, concepts and content to optimise performance, measure campaign effectiveness pre, during and post campaign or track your brand's Gen-Z benchmarks vs your category and competitors to measure your improvement overtime.

Test creative, concepts and content to optimise performance, measure campaign effectiveness pre, during and post campaign or track your brand's Gen-Z benchmarks vs your category and competitors to measure your improvement overtime.

Take it from them...

A woman in a floral dress sitting in tall grass wearing a FatFace branded jumpsuit.

FatFace

UK-based lifestyle and clothing brand, FatFace, wanted to position and promote their brand as stylish, modern and perfect for the student market.
A person holding a tablet with a newspaper on it, reading The Economist.

The Economist

A multi-channel media approach coupled with display advertising on Pion's Student Beans site ensured The Economist seen some incredible results on their Collab campaign.
A box with a Domino's pizza and a side of wedges and garlic pizza bread on a wooden table.

Domino's

After the success of their first Creators campaign with us, Dominos invested in Creators once more to support the launch of their new pizza.
You're in good company
3,500+
global brands
trust Pion
Speak to a Gen Z expert

Ready to reach, engage and convert Gen Z?

Speak to a Gen Z expert
FAQs

Got questions about advertising?

What is full funnel marketing?

Our full-funnel marketing puts your brand at the forefront of your customers' minds at every stage of their purchasing journey. Our combination of products and services provides a marketing strategy from concept through to purchase.

Can I track the performance of my advertisements?

Yes, we provide detailed analytics and reporting tools that allow you to track the performance of your advertisements.

What types of advertising products does Pion offer?

We offer a diverse range of advertising products, including: on-platform media, email campaigns, influencer marketing, experiential campaigns, and many, many more…

How do influencer campaigns work, and how can I get started?

Influencer campaigns involve collaborating with influential individuals to promote your products or services in collaboration with Pion. Contact our team to discuss your goals, and we'll help you find the right influencers for your campaign.

What is Student Beans Creators?

Student Beans Creators is our influencer campaign targeted at our Student Beans audience. They're multi-channel creator campaigns with content produced by Gen Z for Gen Z.

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Ready to launch your Gen Z marketing campaign?

Speak to a Gen Z expert