Introducing
The World's Largest
Youth Marketing Festival
Elevate your brand’s connection with Gen-Z
At YMS, our mission is to bridge the connection between young individuals, brands, and the genuine trends that shape Gen Z's reality today. Don't miss your chance to be part of the movement at YMS!
Learn from the best of industry
Insights, innovative concepts and invaluable networking opportunities all geared towards propelling your Gen-Z marketing strategy to new heights.
Network with a diverse audience
Our audience comprises influential marketing leaders hailing from sectors including fashion, tech, health & beauty, travel, finance, and lifestyle.
Attend YMS 2025
We can’t wait to welcome you to next years YMS. Listen to the brands influencing today's youth culture and those poised to shape the future. Pre register today to secure your early bird for YMS and save up to $500.
Meet some of our YMS 2025 speakers
Ben is the sponsorship director at Elsewhere, a multi-stage music venue supporting up-and-coming artists across genres like electronic, hip-hop, latin & indie. His department helps consumer brands engage hundreds of thousands of guests across 600 ticketed events annually with activations that elevate the fan experience. Prior to Elsewhere, Ben spent most of a decade at ad agencies before leading business development for health-app Breathwrk, where he won the inaugural NBA Launchpad competition. Ben earned a bachelor’s degree from Cornell University, delivering the keynote speech to outgoing graduates from the Department of Communication in 2019, and currently lives in Brooklyn.
Emery Barnes is a Sports & Entertainment Marketer currently based in NYC. He's a first-generation Liberian-American and Chicago native, with an untiring passion to seed culture into brands—through sports, music, entertainment, fashion, and art.
During his 7+ years of experience in Marketing & Advertising, he’s led global marketing campaigns & programs for Fortune 500 Brands including DoorDash, Anheuser-Busch, Samsung, Coca-Cola, and P&G. Through his “turn water into wine” approach, he’s brought ideas to fruition through Broadcast TVC, Social, Digital, Experiential & Earned Media — leaving an everlasting mark on some of the world’s largest brands and during the biggest cultural moments.
Jenny Haggard leads Global Thought Leadership as part of the Business Brand Marketing Team at Spotify. She’s obsessed with all things culture, and she uses proprietary and partner data to create deeply human and culturally nuanced content and experiences that help marketers navigate the future. In her role, she analyzes trends, tests hypotheses, crafts content, builds GTM plans, and after almost 10 years at the company, is still trying to figure out how to turn on private mode while listening to her Guilty Pleasures playlist. She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she enjoys spending time with her husband, making use of her Italian passport, and guiding others as a Certified Discernment Director.
NYC-based marketing leader with a decade of experience driving growth and brand strategy for startups to Fortune 500s. Currently, Morgan is the Head of Marketing at Andie Swim, where she prioritizes blending creativity and analytics to build strong brands and deliver exceptional customer experiences.
Shayna has over a decade of experience in marketing across Social Strategy, Influencer Programming, Performance Marketing and Product Branding. She’s worked both in-house and on the agency side in entertainment, beauty and CPG space with brands ranging from UTA, Conair, Landry’s, Whisps, HP, Samsung, IKEA US, Rainbow Shops and more.
Shayna has been featured in Vogue Business, DigiDay and spoken on panels from Creator Economy Live to E-Tail! Recently, Shayna joined legacy company Playboy leading their social strategy rebrand and spearheading their first ever affiliate and social commerce program.
Tyler Rutstein is a creative and media-centric global marketing & merchandising executive who consistently drives brand strength and revenue growth through innovative marketing initiatives. Rutstein is currently the Chief Brand Officer at OTE and Head of Commerce at Overtime. At Overtime, Rutstein leads brand identity, including teams and leagues, consumer marketing, creative, consumer products & apparel, and commerce. Prior to joining Overtime, Tyler served at adidas for eight years where he created a number of memorable immersive brand experiences, designer/artist/athlete collaborations and successful product franchises.
Want to get involved?
Become a YMS partner and generate the leads you need in 2025. Make YMS 2025 part of your strategy by spotlighting your brand. Highlight your products and services to Senior Marketers, CMOs, and department heads, demonstrating your thought leadership and industry expertise.
Discover a wealth of content spanning 5 different content tracks
Dive into the world of Creators, where you'll uncover the latest trends and insights from the most influential voices shaping youth culture.
Immerse yourself in Innovation, discovering groundbreaking ideas and technologies set to revolutionize the industry.
Navigate the evolving landscape of Retail, where you'll learn how to stay ahead in a rapidly changing market.
Master the art of Ecommerce with cutting-edge strategies to drive your brand's online success.
And that's just the beginning—there's so much more to explore and engage with at YMS NYC! Join us for a day packed with inspiration, knowledge, and networking opportunities that will elevate your brand to new heights.
Hear talks from 100+ industry experts
Get inspired at this year's YMS NYC! Discover the brands that are revolutionizing Gen Z marketing and hear directly from the youth voices that bring a fresh, unique perspective.
Gain invaluable insights from industry leaders who are setting new standards and shaping the future of marketing to the next generation.
Don't miss this opportunity to learn from the trailblazers and trendsetters who are transforming the landscape—join us for an unforgettable event that will empower you with the knowledge and connections to elevate your brand.
Get your hands on the latest Youth Trends Report
Get ready for an exhilarating plunge into the realm of Gen Z at YMS NYC! Gain access to exclusive insights from Pion’s 2024 Youth Trends Report and Gen Z Pulse Tracker, giving you a competitive edge in understanding the future landscape.
Join us to stay ahead of the competition and harness the power of these invaluable insights, available only to YMS NYC 2025 attendees.
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Purchase tickets
Who attends YMS?
Marketing & Digital leaders from brands, agencies & media companies looking to understand & engage Gen-Z