Returning to Brooklyn, March 2025

Introducing

The World's Largest

Youth Marketing Festival

What is YMS?

Elevate your brand’s connection with Gen-Z

At YMS, our mission is to bridge the connection between young individuals, brands, and the genuine trends that shape Gen Z's reality today. Don't miss your chance to be part of the movement at YMS!

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Learn from the best of industry

Insights, innovative concepts and invaluable networking opportunities all geared towards propelling your Gen-Z marketing strategy to new heights.

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Network with a diverse audience

Our audience comprises influential marketing leaders hailing from sectors including fashion, tech, health & beauty, travel, finance, and lifestyle.

Attend YMS 2025

We can’t wait to welcome you to next years YMS. Listen to the brands influencing today's youth culture and those poised to shape the future. Pre register today to secure your early bird for YMS and save up to $500.

Meet some of our YMS 2025 speakers

Want to get involved?

Become a YMS partner and generate the leads you need in 2025. Make YMS 2025 part of your strategy by spotlighting your brand. Highlight your products and services to Senior Marketers, CMOs, and department heads, demonstrating your thought leadership and industry expertise.

Discover a wealth of content spanning 5 different content tracks

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Dive into the world of Creators, where you'll uncover the latest trends and insights from the most influential voices shaping youth culture.

Immerse yourself in Innovation, discovering groundbreaking ideas and technologies set to revolutionize the industry.

Navigate the evolving landscape of Retail, where you'll learn how to stay ahead in a rapidly changing market.

Master the art of Ecommerce with cutting-edge strategies to drive your brand's online success.

And that's just the beginning—there's so much more to explore and engage with at YMS NYC! Join us for a day packed with inspiration, knowledge, and networking opportunities that will elevate your brand to new heights.

Hear talks from 100+ industry experts

Get inspired at this year's YMS NYC! Discover the brands that are revolutionizing Gen Z marketing and hear directly from the youth voices that bring a fresh, unique perspective.

Gain invaluable insights from industry leaders who are setting new standards and shaping the future of marketing to the next generation.

Don't miss this opportunity to learn from the trailblazers and trendsetters who are transforming the landscape—join us for an unforgettable event that will empower you with the knowledge and connections to elevate your brand.

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Get your hands on the latest Youth Trends Report

Get ready for an exhilarating plunge into the realm of Gen Z at YMS NYC! Gain access to exclusive insights from Pion’s 2024 Youth Trends Report and Gen Z Pulse Tracker, giving you a competitive edge in understanding the future landscape.

Join us to stay ahead of the competition and harness the power of these invaluable insights, available only to YMS NYC 2025 attendees.

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Previous speakers engaging during a Q&A panelAttendee's from a previous event laughing together

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Who attends YMS?

Marketing & Digital leaders from brands, agencies & media companies looking to understand & engage Gen-Z

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The Puma logo
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The Ticketmaster logo
The Sainsburys logo
The Puma logo
The Unicef logo
The Virgin logo
The YouTube logo
The Spotify logo
The Sony logo
3 Speakers from a previous YMS event

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