Step into the future with the PION100 as we uncover the brands capturing the hearts, minds, and wallets of Gen Zalpha. This isn’t just a list; it’s a deep dive into the most influential brands shaping youth culture today and across 10+ sectors.

Backed by fresh insights from Pion’s latest PION100 study, this session reveals what young people say they love versus what they actually spend on. Discover the emotional drivers, spending patterns, and brand behaviours that marketers need to know to stay relevant with the next generation.