The most influential brand ranking of 2026. Discover the top 100 brands winning the hearts, minds & wallets of Gen Z.

A comprehensive study of in-depth quantitative and qualitative research, blending powerful numbers with real voices and gathering insights from over 2,000 young people.

What’s in store:

Explore the top 100 youth 
brands of 2026

Your ultimate competitive benchmark.

Deep dive into 8 key sectors

See where your brand shines and where it can grow.

Unlock the ‘love vs. spend’ secrets

The truth behind what Gen Z says they 
want, versus what they actually buy.

Hear it straight from the source

Real-time, unfiltered Gen Z thoughts on your brand

Register now to be among the first to see where your brand stands in the 2026 research report.

Sign up today

Exclusive launch events:

US

YMS NYC 2025

Discover this year’s report 
at YMS NYC, connecting youth marketers with Gen Zalpha 
on 22 October 2025.

Sign up today

UK

Invite-only event

An exclusive, invite-only event. Hear from top brands in this year’s report, followed by 
a drinks reception.

Sign up today