Win Freshers.
Win the future.

New students. New choices.
New lifetime customers.

Right now, over 500K new students are building lifelong brand habits. One smart interaction can trigger a three-year lifecycle. Capture students on day one and keep them for years.

Speak to an expert

500k

NEW STUDENTS ARE CHOOSING WHERE TO SHOP & STAY LOYAL

88%

STUDENTS WON’T SHOP WITHOUT A VERIFIED DISCOUNT

MORE LIKELY TO SPEND FREELY IN THEIR 1ST TERM (41% VS. 18%)

1/3

STUDENTS STILL SHOP BRANDS THEY DISCOVERED IN FRESHERS

2026 Resources

FRESHERS

Download all

Your freshers playbooks are here

Get the insights to win the season and build lasting loyalty and brand love.

Download our UK Freshers 2026 report

Want to level-up your student strategy in the US?

Are you in the US? Do you want to level-up your student strategy?
We have a dedicated resource hub for our Back to School content.

Explore our Back to School hub

Join our LIVE events

Learn how to capture the next-generation at our LIVE insider events. Get the insights to grow your next campaign. Hear from brands doing it well, and speak directly to students about what matters to them.

Navigating the First 30 days of Freshers

16:00

BST

•

ONLINE

APRIL 16TH 2026

Webinar

In this live session, Richard Jackson at Pion will present the findings of our new 2026 Freshers Report, diving into student attitudes and behaviours in the run up and during their first weeks at university.

Save your seat

Pion's Youth Marketing Insider Event

DOORS AT 09:30

BST

•

IN-PERSON

MAY 21ST 2026

Join us for YMS London 2026, the essential playbook for brands looking to grow youth relevance and connect authentically with the next generation.

Get your ticket

Why Brands Trust Pion

OUR BRANDS:

100K 4.9* APP RATINGS

ISO 27001 CERTIFIED SECURITY

VERIFY 1BN+ CUSTOMERS

We’ve Won
The Market

We scaled Student Beans into the UK & US’s #1 student destination, solving international student acquisition.

Unmatched
Partnership

We act as an extension of your growth team, delivering full-funnel ad solutions with unparalleled reach.

Proven Global Impact

We partner with 3,500+ brands across 100+ territories, that’s more than any other platform.

Speak to an expert

See What Our Partners Say

Brands come to Pion for our people.
We act as an extension of your growth team,
delivering full-funnel ad solutions with unparalleled reach.

“

Freshers is a huge moment for us–we trust Pion to lead the way. Instead of having to give guidance, we just sit back and let them build a strategy that delivers.

Partnership Marketing Manager, adidas

“

Partnering with Pion, we went on a campus tour across four top locations, connecting directly with students. Letting them experience our product first-hand is so important, and has been a game-changer for engagement.

Marketing Manager, Papa Johns

“

After 20 years talking to millennials, reaching Gen Z felt unknown. Pion has helped us bridge that gap, especially during Freshers, and in a way that felt authentic.

Affiliate Lead, ASOS

“