Win Freshers.
Win the future.
New students. New choices. New lifetime customers.
Right now, over 500K new students are building lifelong brand habits. One smart interaction can trigger a three-year lifecycle. Capture students on day one and keep them for years.
Your Freshers Playbooks are here.
Get the insights to win the season and build lasting loyalty and brand love.
Join our LIVE events
Learn how to capture the next-generation at our LIVE insider events. Get the insights to grow your next campaign. Hear from brands doing it well, and speak directly to students about what matters to them.
Winning the Back to School Moment
In this live session, Richard Jackson at Pion will present the findings from our Back-to-School Report, diving into students attitudes and behaviours in the run up and during their first weeks at college.
Navigating the First 30 days of Freshers
In this live session, Richard Jackson at Pion will present the findings of our new 2026 Freshers Report, diving into student attitudes and behaviours in the run up and during their first weeks at university.
Pion's Youth Marketing Insider Event
Join us for YMS London 2026, the essential playbook for brands looking to grow youth relevance and connect authentically with the next generation.
Why Brands Trust Pion
We’ve Won
The Market
We scaled Student Beans into the UK & US’s #1 student destination, solving international student acquisition.
Unmatched
Partnership
We act as an extension of your growth team, delivering full-funnel ad solutions with unparalleled reach.
Proven Global Impact
We partner with 3,500+ brands across 100+ territories, that’s more than any other platform.
See What Our Partners Say
We act as an extension of your growth team,
delivering full-funnel ad solutions with unparalleled reach.
We worked with Pion to promote the Samsung Galaxy Z Flip5 and Galaxy S23 Ultra devices via TikTok, positioning our Galaxy smartphones as Gen Z’s must-have purchases across Cyber.
Our first creators campaign with Pion was a huge success, so much so we invested in another one for our new pizza! The team came up with brilliant concepts, ideal creators and made the whole process seamless.
We’ve chosen to work with Pion over other student discount platforms because of their fantastic range of media options and unrivalled account managers who are always willing to help.
Pion knows exactly what works for the student market and they worked with us to optimise our program, drastically increasing the results we see.
Our Proven Flywheel
Most brand rent Freshers attention.
We help you own it.
Most brand rent Freshers attention.
We help you own it.
Own: Build your database
Reach: Access our network
Every interaction fuels the next, turning redemptions into future revenue.
%20(25).png)
%20(2).png)
trust Pion
Revenue YOY
Sales YOY
Revenue YOY