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The definitive guide to youth loyalty, spending and value across the UK.
Food & drink is the second category that young people prioritise the most, with 65% of 16-24s who love to spend on food & drinks.
However, it's also the #1 category for deal-seeking; as 48% of 16-24s look for discounts before making a purchase.
So, how can brands meet this high discount demand without diluting brand equity?
Take a peek at our key findings...
Young UK consumers' top 10 favourite food and drink brands
Discover how top-ranking brands mastered youth loyalty and how to make the cut in 2026!
DO THEY LOVE, LIKE, DISLIKE, HATE OR HAVE NO FEELING TO YOUR BRAND?
44% OF THIS PERSONA SEARCH FOR DEALS ON FOOD AND DRINK.
The food and drink target persona identified
Unlock the key spending persona to target and how to win them!
This comprehensive study delivers both the hard numbers and the real-life qualitative insights you need to capture the youth market.
WHERE DOES YOUR BRAND STAND?
"Young consumers aren't rejecting brands… they're rejecting full-price shopping." Rick Jackson, Head of Content at Pion
