Report
Youth Spend Report 2025 – Cyber Festive Edition
Your no-fluff guide to how Gen Z shops the biggest season of the year
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Unlock Gen Z's Cyber and Festive shopping habits
What do 84% of US students and 78% of UK students have in common? They’re already gearing up for Black Friday 2025.
This exclusive report dives deep into their unique motivations and behaviours when it comes to seasonal shopping – from TikTok-fuelled inspiration to deal-hunting obsession.
Expect juicy insights like:
- The spending optimism driving bigger budgets in 2025
- What Gen Z actually buys – and how it varies by gender, country, and platform
- Why Cyber Monday is so US – and Black Friday is the universal flex
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Capture the attention of Gen Z (and their wallets) this Cyber Festive season.
Today's student shopper is tomorrow's lifetime customer.
It's time to meet them where they are.