Gen Z research and insights

We help marketing teams to better understand Gen Z and create more effective marketing strategies

Speak to a Gen Z expert

Trusted by these brands and many more…

Introducing Beans iD

At Pion, we're passionate about connecting businesses with the right consumers. That's where Beans iD, our powerful verification tool, comes in. But Beans iD is more than just verification – it's also a gateway to exclusive discounts.

Why marketing teams love Pion’s research

1

Remove the guesswork from your marketing strategy

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Test concepts, content and channels before applying extensive resources to maximize your budget and results.

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Hear directly from your target audience

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Get direct feedback from the people who matter the most, your customers and those you’re hoping to win from your competitors.

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Panel with global representation

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Run panels with our proprietary research groups, which includes thousands of verified young people from the UK, USA, Australia, Canada, Germany, France and more.

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Utilize our 1st party data on Gen Z consumers

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Access our own global, rich and unique 1st party data on the daily shopping habits of millions of Gen Z consumers.

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Remove internal bias

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Make effective data-driven decisions with insights from an independent third party, cutting through the internal debate on what Gen Z wants.

100%
Coverage of consumer
group members
100+ Countries
as truly global capability
30+ million
annual
verifications
1+ billion
total addressable
market
3,500+ Brands
Brands in The largest closed consumer network

Ask a Gen Z

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Campaign effectiveness

Find out if your campaigns are sending the right message to your target audience.

Find out if your campaigns are sending the right message to your target audience.

Creative testing

Test out your new advertising strategy before launch and gain genuine insights.

Test out your new advertising strategy before launch and gain genuine insights.

Concept testing

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Bespoke research projects

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

You're in good company
3,500+
global brands
trust Pion
FAQs

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“The Pion research team provided engaging, professional, and high-quality responses to our brief, despite a challenging timeline. Their insightful outputs have greatly influenced our student marketing strategy moving forward.”

National Express

“Pion’s research content is so valuable. The team has learned and continues to learn so much.”

Hallmark

“Understanding how to adapt to and engage with the constantly evolving world of Gen Z is incredibly insightful.”

RMP Enterprise

“Pion’s invaluable research provided direct access to our client's target audience, delivering fair and detailed insights. Their adaptability and responsiveness throughout multiple projects ensured timely delivery and key insights for decision-making. This research has equipped our client with an accurate understanding of market opinions and evidence to support strategic decisions.”

Anything is Possible Media

Resources: Youth Trends report

To reach Gen Z, your marketing needs to be at the cutting-edge of youth culture. Our 2023 Youth Trends Report is your ultimate guide to get your marketing mix on point.

We explore the cultural, digital and tech trends impacting the lives of 16-25s.

Have questions and want to explore adding research to your campaign planning?

Speak to a Gen Z expert

Create offers for verified customers

Don’t frustrate customers by asking them to verify their status everywhere they shop. With Beans iD, your customers and millions more are already pre-verified through the world's largest network of participating retailers.

No dev required

Customisable

100+ countries

Unlock Your Exclusive Discount at Gymshark

We’ve teamed up with Student Beans and Beans iD to offer exclusive discounts to the following groups. Click through to verify and recieve your discount for free!

Student Discount

Military Discount

Healthcare Worker Discount

Back

20% Discount sitewide at Gymshark

Including New Launch: Cotton Seamless

See discount Terms & Conditions

How to get your code

1

Create a free Student Beans account.

2

Verify your student status in 2mins.

3

Reveal and enter your code at checkout.

SBV6T8OA4Y

This is a single use code. You will need a new code if you've already used the one above

QR Code

Barcode

Numeric code

The Student Beans users avatar
NAME
Christopher Weston
INTITUTION
University of Worcester
SBV6T80A4Y

25% uplift

in likelihood of conversion after verification

30% boost

on order value when discounts are offered

82% more

likely to complete purchase with discount

The Pion Portal logo

Create discounts

Run targeted offers for up to 10 exclusive consumer groups and connect with your perfect audience.

The create discount screen within Pion portal

Promote your offer

Promote your offer on your website, place stickers in the windows of your stores or shout about it on socials and via email campaigns.

The Student Beans window sticker
The Beans iD logo

Verify your consumers

Launch your program and get offers in front of your audience.

The verification screen your customers will see
The Pion Portal logo

Grow your CRM

Gather zero-party data on verified customers to enhance your personalization, CRM and loyalty programs.

The leads screen within Pion Portal
The Pion Portal logo

Optimise offer performance

Review real-time performance of your offers to inform your targeting, trading and promotion strategy.

The Analytics screen within Pion Portal

Trusted by teams at

Maximise your brand's offer visibilty

Helping you drive growth with valuable consumers, we’ll create a dedicated brand page on our marketplaces - Student Beans & Beans iD - where your offer will be discovered by millions of monthly active shoppers.

FAQs

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Seamless integration across every channel

Web

Integrate directly with your website, or our Shopify app, to verify customers at checkout effortlessly.

App

Add a call-to-action in your app that links customers to your customised hosted landing page for quick verification.

Stores

Customers present their verified iD using barcodes, QR codes, or numerical codes for point-of-sale validation.

Pricing to suit your brand, no matter the size