Insights

Gen Z research and insights

We help marketing teams to better understand Gen Z and create more effective marketing strategies

1,000+ brands trust Pion

Ready to see how Pion can supercharge your sales targets?

See pricing

What Pion's Insights can do for you

1

Insights with impact

Leverage data-led insights to boost perception of your brand. We’ll help identify key areas of improvement to strengthen your appeal and connect with customers on a deeper level.

A 3D cursor illustration

1

Stay ahead of the competition

Bespoke research to uncover what consumers really think. We deliver behavioural, science-backed insights to validate your brand, improve your positioning and outshine competitors.

A 3D cursor illustration

1

Go live with research-driven confidence

Understand how well your campaigns will perform before they go live with real-time feedback from our in-house experts. This way, you’ll never waste your marketing budget again.

A 3D cursor illustration

1

Delightfully insightful

Scale your brand with the power of first-hand data. We’ll connect you to our network of thousands of young consumers so you can get direct answers to your burning questions.

A 3D cursor illustration

1

Events worth your while

Our two-day youth marketing events are packed with exceptional speakers, thoughtfully crafted content and purposeful networking opportunities to kick your knowledge up a notch.

A 3D cursor illustration

What makes us special?

Grow your campaigns

Grow your campaigns

Discover untapped opportunities

Knowledge unleashed

Knowledge unleashed

Your ticket to first-hand data

Always-on Gen Z insights

Always-on Gen Z insights

Never miss out on a trend

Our products

Do more with a single partner

Understand, engage and grow with Pion. Go from siloed to complete synergy.

01

Insights

Feature one

Insights

Understanding to redefine outlooks. Actionable insights that help take your business to new heights.

Discover insights
02

Advertising

Feature two

A 3D megaphone illustration

Advertising

Highly targeted, highly effective.Campaigns to attract, engage and retain the next generation of shoppers.

Discover advertising
03

Verification

Feature three

Verification

Supercharge sales by unlocking new audiences.Grow sales fivefold with gated offers for your laser-focused customer base.

Discover verification

1,000+ brands trust Pion

Ready to see how Pion can supercharge your sales targets?

Get started

3,500+ brands trust Pion

Ready to see how Pion can supercharge your sales targets?

Let's talk
FAQs
No items found.

Gen Z research and insights

We help marketing teams to better understand Gen Z and create more effective marketing strategies

Speak to a Gen Z expert

Trusted by these brands and many more…

Why marketing teams love Pion’s research

Research - USP 1
Research - USP 2
Research - USP 3
Research - USP 4
Research - USP 5
1

Remove the guesswork from your marketing strategy

No items found.

Test concepts, content and channels before applying extensive resources to maximize your budget and results.

1

Hear directly from your target audience

No items found.

Get direct feedback from the people who matter the most, your customers and those you’re hoping to win from your competitors.

1

Panel with global representation

No items found.

Run panels with our proprietary research groups, which includes thousands of verified young people from the UK, USA, Australia, Canada, Germany, France and more.

1

Utilize our 1st party data on Gen Z consumers

No items found.

Access our own global, rich and unique 1st party data on the daily shopping habits of millions of Gen Z consumers.

1

Remove internal bias

No items found.

Make effective data-driven decisions with insights from an independent third party, cutting through the internal debate on what Gen Z wants.

Sign up today
100%
Coverage of consumer
group members
100+ Countries
as truly global capability
30+ million
annual
verifications
1+ billion
total addressable
market
3,500+ Brands
Brands in The largest closed consumer network

Ask a Gen Z

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Campaign effectiveness

Find out if your campaigns are sending the right message to your target audience.

Find out if your campaigns are sending the right message to your target audience.

Creative testing

Test out your new advertising strategy before launch and gain genuine insights.

Test out your new advertising strategy before launch and gain genuine insights.

Concept testing

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Bespoke research projects

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Take it from them...

A woman in a floral dress sitting in tall grass wearing a FatFace branded jumpsuit.

FatFace

UK-based lifestyle and clothing brand, FatFace, wanted to position and promote their brand as stylish, modern and perfect for the student market.
A box with a Domino's pizza and a side of wedges and garlic pizza bread on a wooden table.

Domino's

After the success of their first Creators campaign with us, Dominos invested in Creators once more to support the launch of their new pizza.
You're in good company
3,500+
global brands
trust Pion
Speak to a Gen Z expert
Speak to a Gen Z expert
FAQs

No items found.

“The Pion research team provided engaging, professional, and high-quality responses to our brief, despite a challenging timeline. Their insightful outputs have greatly influenced our student marketing strategy moving forward.”

National Express

“Pion’s research content is so valuable. The team has learned and continues to learn so much.”

Hallmark

“Understanding how to adapt to and engage with the constantly evolving world of Gen Z is incredibly insightful.”

RMP Enterprise

“Pion’s invaluable research provided direct access to our client's target audience, delivering fair and detailed insights. Their adaptability and responsiveness throughout multiple projects ensured timely delivery and key insights for decision-making. This research has equipped our client with an accurate understanding of market opinions and evidence to support strategic decisions.”

Anything is Possible Media

Resources: Youth Trends report

To reach Gen Z, your marketing needs to be at the cutting-edge of youth culture. Our 2023 Youth Trends Report is your ultimate guide to get your marketing mix on point.

We explore the cultural, digital and tech trends impacting the lives of 16-25s.

A Gen Z female with pink hair and green sunglasses, looking stylish and confident.

Youth Trends Report 2023 UK

A Gen Z male in a colorful floral shirt and cool sunglasses, looking stylish and ready for some fun in the sun.

Youth Trends Report 2023 US

Have questions and want to explore adding research to your campaign planning?

Speak to a Gen Z expert