Gen Z research and insights

We help marketing teams to better understand Gen Z and create more effective marketing strategies

Speak to a Gen Z expert

Trusted by these brands and many more…

Why marketing teams love Pion’s research

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Remove the guesswork from your marketing strategy

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Test concepts, content and channels before applying extensive resources to maximize your budget and results.

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Hear directly from your target audience

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Get direct feedback from the people who matter the most, your customers and those you’re hoping to win from your competitors.

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Panel with global representation

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Run panels with our proprietary research groups, which includes thousands of verified young people from the UK, USA, Australia, Canada, Germany, France and more.

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Utilize our 1st party data on Gen Z consumers

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Access our own global, rich and unique 1st party data on the daily shopping habits of millions of Gen Z consumers.

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Remove internal bias

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Make effective data-driven decisions with insights from an independent third party, cutting through the internal debate on what Gen Z wants.

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100%
Coverage of consumer
group members
100+ Countries
as truly global capability
30+ million
annual
verifications
1+ billion
total addressable
market
3,500+ Brands
Brands in The largest closed consumer network

Ask a Gen Z

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Ask your questions to our youth panel every month and drive informed decision-making for your brand.

Campaign effectiveness

Find out if your campaigns are sending the right message to your target audience.

Find out if your campaigns are sending the right message to your target audience.

Creative testing

Test out your new advertising strategy before launch and gain genuine insights.

Test out your new advertising strategy before launch and gain genuine insights.

Concept testing

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Test your ideas, statements, positioning or brand messaging before it’s out in the world.

Bespoke research projects

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Want to dive into your brand perception? Or how do you compare with competitors? Talk to our team about a Bespoke Research Project!

Take it from them...

A woman in a floral dress sitting in tall grass wearing a FatFace branded jumpsuit.

FatFace

UK-based lifestyle and clothing brand, FatFace, wanted to position and promote their brand as stylish, modern and perfect for the student market.
A box with a Domino's pizza and a side of wedges and garlic pizza bread on a wooden table.

Domino's

After the success of their first Creators campaign with us, Dominos invested in Creators once more to support the launch of their new pizza.
You're in good company
3,500+
global brands
trust Pion
Speak to a Gen Z expert
Speak to a Gen Z expert
FAQs

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“The Pion research team provided engaging, professional, and high-quality responses to our brief, despite a challenging timeline. Their insightful outputs have greatly influenced our student marketing strategy moving forward.”

National Express

“Pion’s research content is so valuable. The team has learned and continues to learn so much.”

Hallmark

“Understanding how to adapt to and engage with the constantly evolving world of Gen Z is incredibly insightful.”

RMP Enterprise

“Pion’s invaluable research provided direct access to our client's target audience, delivering fair and detailed insights. Their adaptability and responsiveness throughout multiple projects ensured timely delivery and key insights for decision-making. This research has equipped our client with an accurate understanding of market opinions and evidence to support strategic decisions.”

Anything is Possible Media

Resources: Youth Trends report

To reach Gen Z, your marketing needs to be at the cutting-edge of youth culture. Our 2023 Youth Trends Report is your ultimate guide to get your marketing mix on point.

We explore the cultural, digital and tech trends impacting the lives of 16-25s.

A Gen Z female with pink hair and green sunglasses, looking stylish and confident.

Youth Trends Report 2023 UK

A Gen Z male in a colorful floral shirt and cool sunglasses, looking stylish and ready for some fun in the sun.

Youth Trends Report 2023 US

Have questions and want to explore adding research to your campaign planning?

Speak to a Gen Z expert