Pion blog

Game-changing tactics to level up your marketing

Young Gen Z male with headphones on, listening to music.
Customer acquisition and CRO

How to increase sales with in-store discounts

We share how brands can leverage in-store discounts as a way to drive footfall and increase sales, as well as sharing some top tips on how Pion can help. 
Izzy Hall
July 26, 2024
•
min read
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Four female panellists sat on stools and talking into microphones at a youth marketing conference.
Youth marketing

YMS NYC: Agenda top liners announced

We share our brand new agenda and discuss why YMS NYC is a must-attend youth marketing strategy conference for every marketing expert in the US. 
Izzy Hall
July 22, 2024
•
min read
A person sits in a chair holding a drink and taking a selfie with a smartphone, against a brick wall decorated with various neon signs, including "ROCK STAR," a bat, a cat, a cactus, and a rainbow.
Youth marketing

Hauls and their value in Gen Z marketing

Discussing Gen Z's obsession with haul videos, exploring some winning case studies, and sharing how we can help you supercharge your Gen Z advertising.
Izzy Hall
July 17, 2024
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min read
three girls laughing together enjoying their time
Social media, influencer and creator marketing

The top digital trends Gen Z is embracing in 2024

Gen Z has been the pioneer generation for heading social trends – what do you need to know?
Student Beans Content Team
July 17, 2024
•
min read
black friday spending gen z
Youth marketing

What can brands learn from the best Black Friday campaigns of 2023?

Brands will already be looking to get ahead for a successful Black Friday and Cyber Monday spending period. Here's what you need to know.
Alexandra Haider
July 17, 2024
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min read
sign about small business shopping local
Customer acquisition and CRO

Why do small businesses need to prioritize targeting Gen Z?

Whilst you might think Gen Z are the most loyal to the biggest brands, hope should not be lost for small businesses. Learn how you can supercharge sales.
Alexandra Haider
July 9, 2024
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min read
A diverse group of smiling, young Gen Alpha and Gen Z friends take a close-up outdoor selfie, with sunlight shining behind them.
Youth marketing

Everything you need to know about Gen Zalpha: Unlock the next generation of consumers

Ready to find out exactly who this generation is? In this blog, we’ll be sharing exclusive insights, data, and research, picked directly from the source. 
Izzy Hall
July 4, 2024
•
min read
voting sticker USA
Youth marketing

Gen Z's role in future political change

Read on to learn more about Gen Z’s role in future political change, and how you can leverage these insights for success.
Alexandra Haider
July 4, 2024
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min read
alt= Three people hold sparklers in front of an American flag. Their faces are partially out of frame, and they are dressed in casual clothing.
Culture and trends

4th of July: a big spending period for Gen Z

The 4th of July is almost with us. What can you expect from this holiday – and how exactly do Gen Z celebrate?
Alexandra Haider
July 3, 2024
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min read
A diverse group of young people standing together, each engrossed in their phones.
Youth marketing

5 steps to optimize your Gen Z content marketing strategy

Walking you through the key steps to audit, plan, and optimize your Gen Z content marketing strategy. Packed full of tips and actionable takeaways.
Izzy Hall
July 3, 2024
•
min read
Two female and one male Gen Zers at night, turning to the camera and laughing.
Customer acquisition and CRO

How to find new customers and increase sales

From unpicking the data to finding new customers, we unpack your problems and offer solutions, focusing specifically on verification and advertising.
Izzy Hall
July 1, 2024
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min read
A group of four young people posing for a picture. Three are sticking their tongues out and one is smiling at the camera.
Youth marketing

The ultimate guide to Gen Z and inflation

We dive into the data and hear directly from Gen Z as we discuss the rising cost-of-living and how Gen Z's spending habits are impacted.
Izzy Hall
June 26, 2024
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min read
alt= A person holds a smartphone, capturing a photo of two people standing and raising their arms indoors.
Social media, influencer and creator marketing

You've gone viral: what next?

Congrats! Your brand has gone viral. The real challenge begins here: how do you sustain the momentum for your long-term marketing strategy?
Alexandra Haider
June 25, 2024
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min read