What’s the Youth Trends Report all about?

From the growing ideological divide between young men and women, to the rise of wellness advice without credentials, to Gen Alpha’s earliest battles with tech, identity, and belonging, the 2025 Youth Trends Report unpacks the forces shaping a new generation.

This isn’t guesswork. It’s straight from the source. Powered by Pion, we spoke to 6,000 Gen Zers across the UK and the US, to uncover what’s shifting, what’s keeping them up at night, and what that means for the brands trying to stay culturally relevant.

Whether you're building strategy, shaping product, or rethinking how your brand shows up, this is the insight that will keep you ahead of the curve.

‍Big themes. Big questions. Big shifts.

‍Be the first to read it. Pre-request the report now.