For brands, Freshers represents a unique opportunity - it’s your chance to make that first impression on over 2.8 million students

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Why is Freshers Week so important?

Students spend a massive 80% more during Freshers Week than other points in the year and 89% use a student discount site.

Get your brand ready for Freshers

Get your brand ready for Freshers

Want to set your Freshers marketing strategy off with a bang? We've got you covered with our super handy Freshers planner with editable campaign template!

Why Pion?

Freshers Statistics

Brands that boost their discount see a 20% increase in AOV 


of freshers use a student discount site


uplift in transactions during Freshers YoY

Resources to help you

Insights and advice so that your brand can be there for students as they make purchasing decisions, and form brand loyalties that will shape their identities for years to come.

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Get your brand ready for Freshers

Whether you’re a marketer, ecommerce manager or an affiliate, you can lean on us to help plan and execute a show-stopping Freshers campaign

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