Power-up your performance this peak shopping season
Black Friday, Cyber Monday & Festive: Gen Z is ready to spend big. Are you in their basket?
From self-gifting to last-minute holiday buys, Power-Up Season is Gen Z’s biggest spending moment of the year. Now’s your chance to meet them where they scroll, speak their language, and win their loyalty.
Want to cut through the noise and secure your share of student spend?
Let’s make it happen.
Meet your shoppers
Gen Z is preparing early, spending more, and shopping smart. The Power-up Season is the season they stock up, splurge, and get strategic.
Whether they’re investing in tech, treating themselves to fashion, or ticking off gift lists — this is your golden window to engage.
Timing is everything. Gen Z doesn’t just shop on the big day — their journey starts earlier than you think.
Don’t wait until November to go live. Influence starts now.
Online or in-store? Both.
Gen Z is shopping on their terms — and they’re not afraid to switch it up.
- 61% prefer to shop online because:
- 59% say it’s more convenient
- 43% find it easier to compare prices
- 34% want to avoid in-store pressure
- 39% will shop in-store because:
- 51% want to try things on
- 51% want instant access, no delivery waits
- 45% love the store vibe
The power of social
Scroll, click, buy. Gen Z’s shopping journey starts on their feeds.
Where Gen Z gets inspired:
- 68% TikTok
- 64% Instagram
- 47% YouTube
From product hauls to discount codes, creators are driving the trends.
If you’re not showing up on their social feeds, you’re missing out.
Ready to activate the creator economy? Our content partners can help.
What drives Gen Z?
They know what they want. And how to get it.
Here’s how they decide where to shop:
- % off discounts
- Free shipping
- Exclusive student deals
And here's what gets them to convert:
- Student discounts
- Recommendations from friends or family
- Social media ads
Power-up strategies that work
Join our exclusive webinar all about Powering Peak Season Performance with Gen Z where we’ll unpack:
- Gen Z shopping habits
- The role of self-gifting
- Campaign strategies that convert
- Key content moments and formats to watch
Get practical tips from our panel of Gen Z marketing pros — and ask your burning questions live.
Introducing the Youth Spend Report
Your no-fluff guide to how Gen Z shops the biggest season of the year
What do 84% of US students and 78% of UK students have in common? They’re already gearing up for Black Friday 2025. This exclusive report dives deep into what makes Gen Z tick when it comes to seasonal shopping – from TikTok-fuelled inspiration to deal-hunting obsession.
Expect juicy insights like:
- The spending optimism driving bigger budgets in 2025
- What Gen Z actually buys – and how it varies by gender, country, and platform
- Why Cyber Monday is so US – and Black Friday is the universal flex
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Resources
Every asset. Every stat. All in one place.
Whether you’re building brand awareness or looking to drive last-minute conversions during the Power-up Season — we’ve got you covered.
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8 ways you can have your most successful festive season ever
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Gen Z’s shopping habits this festive season
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Optimize your student discount in time for Black Friday
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