Customer acquisition and CRO
Fast food growth starts with students
Fast food is the #1 category US students love to spend on. Get the data on student orders, discovery and offers that build loyalty.
Carla Pelosoff · 7 October 2026
Pion reports
Game-changing tactics to level up your marketing.
Customer acquisition and CRO
Entertainment growth starts with students
19M+ US students are choosing their streaming subscriptions now. Get the data on how they discover, subscribe and stay loyal.
Carla Pelosoff · 8 October 2026
Customer acquisition and CRO
Why students are the future of software
Software offer clicks from UK students grew 50% YoY. See how students discover, choose and stay loyal to the tools they use every day.
Carla Pelosoff · 6 October 2026
Customer acquisition and CRO
Why students are fashion’s next big opportunity in the UK
UK student women’s fashion AOV grew 55% YoY. Get the data on how students discover brands, what they buy and how to win their loyalty.
Carla Pelosoff · 6 October 2026
Customer acquisition and CRO
Why students are fashion’s next big opportunity in the US
US student women’s fashion transactions grew 314% YoY. See how students discover brands, what they buy and how to win them for life.
Carla Pelosoff · 6 October 2026
Customer acquisition and CRO
The Emerging Brands Playbook
Most students will try a brand they’ve never heard of. Learn how emerging brands get discovered, chosen and loved by Gen Z shoppers.
Carla Pelosoff · 5 October 2026
Customer acquisition and CRO
How students are driving fast food growth
UK student fast food orders more than doubled YoY. Get the data on how students discover, order and stay loyal to fast food brands.
Carla Pelosoff · 5 October 2026
Customer acquisition and CRO
From day to season: The new Black Friday & Cyber reality (UK Edition)
Students now spend a mean £174 across the Black Friday and Cyber season. Get our 2026 BFCM UK report on how to win student spend and turn it into loyalty.
Carla Pelosoff · 16 July 2026
Customer acquisition and CRO
Black Friday 2026 report: How US students spend
US students plan to spend an average $333 across the BFCM season. Get Pion’s 2026 US report on how brands win student spend and turn it into loyalty.
Carla Pelosoff · 16 July 2026
Culture and trends
Freshers Unlocked: How to become students’ go-to third space
Do you know how to turn Freshers footfall into lifelong loyalty? Download the report to learn how to become the “third space” Gen Z students are craving.
Carla Pelosoff · 14 April 2026
Culture and trends
Back to School Unlocked: How to become students’ go-to third space
Do you know how to turn Back to School footfall into lifelong loyalty? Download the report to learn how to become the “third space” Gen Z students are craving.
Carla Pelosoff · 13 April 2026
Culture and trends
The first 30 days as a fresher & beyond
Unlock the 2026 Freshers Report. Discover how to turn student spending into lifelong loyalty with Pion’s exclusive insights on students today.
Carla Pelosoff · 13 April 2026
Culture and trends
The new back to school rules
Unlock the “Golden Window” of student spending. Download the Back to School Report to learn how brands turn seasonal spend into lifelong loyalty with students
Carla Pelosoff · 13 April 2026