Why students are fashion’s next big opportunity in the UK

Why students are fashion’s next big opportunity

Production and shipping costs are squeezing margins across fashion. But students are spending more, not less. Average order value in UK women’s fashion on Student Beans jumped from £40 to £64 in a year, and these are discounted baskets.

Fashion is also the #1 category young people love to spend on. This report shows how they discover brands, what turns a scroll into a sale, and how an always-on student offer builds loyalty.

What’s inside:

• AOV growth and transaction data from Student Beans
• How students discover fashion across social, in-store and discount apps
• The trending brands and offers students redeem most
• How PrettyLittleThing became the most-clicked brand in the category
• A year-round calendar of student fashion spend