All reports
Download report
Back to School Unlocked: How to become students’ go-to third space
Your Playbook to Win In-Store this Freshers
Download report
Published byCarla Pelosoff
Published on
Last updated
We’re trusted by these brands, and many more
Today’s students are looking for something much harder to find than just a standard discount – they are searching for community.
What you’ll learn inside the full report:
- The Anatomy of a Third Space: How to blend reliability, entertainment, and affordability to create an irresistible student sanctuary.
- The “Little Treat” Economy: Why 97% of students continue spending on small social moments and rituals, even while strictly budgeting.
- Real-World Success Stories: Insights from major brands like Hollister and Starbucks on turning routine shopping trips and daily coffee runs into high-value loyalty hubs.
Don’t just be a retailer students know. Become a part of their daily rituals and memories.
“In my Freshman year, I spent more since I had the extra funds... by Senior year, I’m not trying to spend a lot. If a brand offers a cost-reducing solution, they have my attention.” — Noah, Sophomore
Ready to win Back to School 2026? Download the full report now to start building loyalty that lasts well beyond graduation.