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Freshers Unlocked: How to become students’ go-to third space

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students laughing together as friends
Published byCarla Pelosoff
Published on
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We’re trusted by these brands, and many more

  • Apple
  • adidas
  • Domino's
  • Emirates
  • JD
  • MLB
  • Prime Video
  • National Express
  • Expedia
  • Greggs

Today’s students are looking for something much harder to find than just a standard discount – they are searching for community.

What you’ll learn inside the full report:

  • The Anatomy of a Third Space: How to blend reliability, entertainment, and affordability to create an irresistible student sanctuary.
  • The “Little Treat” Economy: Why 97% of students continue spending on small social moments and rituals, even while strictly budgeting.
  • Real-World Success Stories: Insights from major brands like Hollister and Caffè Nero on turning routine shopping trips and daily coffee runs into high-value loyalty hubs.

Don’t just be a retailer students know... Become a part of their daily rituals and memories!

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“I use this app that shows you really good deals... over time, that creates a lot of memories. ‘Okay, they’re doing a two-for-one deal here, so let’s go grab dinner.’ Over time, you do that with so many people, it’s so many memories.”–Joseph, First-year student

Ready to win Freshers 2026? Download the full report now to start building loyalty that lasts well beyond graduation.