Why students are the future of software

Why students are the future of software in the UK

Free trials are converting fewer users, and acquisition costs keep climbing. Meanwhile, UK students are choosing the AI tools, design platforms and productivity apps they’ll use for years. Software offer clicks on Student Beans grew 50% year on year.

This report shows where students discover tools, what makes them subscribe, and how a verified offer can grow into renewals that last into their careers.

What’s inside:

• Year-on-year growth in student software demand
• How student tech shoppers discover brands, and which offers motivate them most
• The most-clicked software brands, including Wix, Squarespace and ChatGPT
• How Squarespace reached students with an exclusive 50% offer
• Key moments across the year, from exam season to Freshers