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Run student events in-store, on⁠-⁠campus and at exclusive shopping events

Drive footfall to interactive brand experiences and capture verified leads you can keep engaging after the event.

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Trusted by leading student brands

  • H&M
  • ASOS
  • Apple
  • adidas
  • Domino's
  • Emirates
  • JD
  • MLB
  • Amazon Prime Video
  • National Express
  • Expedia
  • Greggs
  • Samsung
  • Gymshark
  • Deliveroo

Don’t let the relationship end when your event does

Turn student interactions into verified leads you can reach again.

1

Plan an event around your offer

We work with you to design the right activation to promote your student offer program, not just a one-off brand moment.

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2

Choose how your brand shows up

From custom-branded vans and interactive stalls to in-store takeovers, DJs, games and boosted offers, we create experiences that give students a reason to stop, engage and sign up.

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3

Drive student footfall through Student Beans

We produce the activation end-to-end and build momentum before it starts through targeted Student Beans marketplace placements, from our in-app map, to push notifications and digital screens.

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4

Capture verified data

Every sign-up and attendee is verified through the Student Beans app, so you get real leads, synced directly to your CRM.

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5

Retarget students after the event

Verified data flows straight into your CRM via our Leads API, so you can retarget attendees and keep the relationship going after the event.

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Brand events without the hassle

Take the stress out of activations. We handle the creative, logistics, production and data capture from end to end, so you can focus on your brand.

Freshers & back-to-school fairs

Student Shopping Nights at shopping centers

On⁠-⁠campus activations

City center activations

In-store experiences

Digital OOH ads

Product sampling

Built on real results

2.2M

reachable students in the UK & IE

100M+

annual platform visits

86%

of students trust brands more after engaging at an event

285K+

guaranteed footfall with 5× Student Shopping Nights

500

digital screens across our network

Success stories

Hollister

Hollister took its Matcha Roadshow to five campuses, turning student engagement into record-breaking store sales. Its Edinburgh and Liverpool stores saw their highest-ever sales, beating Black Friday.

  • 4.6M+ impressions
  • 4K+ student interactions

LOOKFANTASTIC

LOOKFANTASTIC brought its Try-It Out Tour to campus, putting premium products directly into students’ hands while capturing valuable sign-ups.

  • 8K+ samples delivered
  • 1.2K+ student interactions
  • 500+ sign-ups

Papa Johns

Papa Johns used its Freshers activation to put its student offer in front of new customers across the UK, turning campus buzz into student sign-ups and redemptions.

  • 92K+ student sign-ups
  • 69.5K+ verified students
  • 25K+ redemptions

You’re in good company

3,500+

global brands trust Pion

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FAQs

Ready to run student events in-store, on⁠-⁠campus and in shopping centers?

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