Black Friday 2026 report: How US students spend
Your Black Friday and Cyber 2026 Playbook To Win Loyalty Beyond Seasonal Sales
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Black Friday 2026: The US student spending report
US students will spend an average of $333 each this BFCM. The problem isn’t getting them to shop, it’s getting them to choose you.
This report solves the four challenges every brand faces this Black Friday:
1. The discount trap
When everyone cuts prices, a deal makes you blend in, not stand out.
2. “Why should I choose you?”
Students can name 20 brands selling the same thing. The winner has the strongest reason to choose, not the biggest discount.
3. The attribution black hole
TikTok, a friend, Google, ChatGPT, in-store, then buy. If you still measure last click, you’re flying blind.
4. The loyalty illusion
A 30%-off spike isn’t a customer. What happens when a competitor offers 35%?
Get the data and the playbook to beat all four, how students discover, decide and spend across the season, and a month-by-month plan for September–November.
“Me and my friends love the hunt of discovering whats in store and on offer across Black Friday. It’s always an eventful shopping day.” Anastasia, Junior
Ready to win Black Friday and Cyber 2026? Download the full report now to start building loyalty that lasts well beyond November.