The first 30 days as a fresher & beyond
Your Playbook for Winning the “Golden Window” of Student Loyalty this Freshers
Download report
We’re trusted by these brands, and many more
Every year, over 500,000 new students enter university asking the same questions: Where should I shop, and which brands deserve my loyalty? Student spending surge by up to 80%, yet competition for their scarce attention has never been fiercer.
We surveyed 2,000+ UK students to uncover what truly wins their lasting loyalty.
Download the report to dive into:
- The Spending Shift: Why 41% of students spend freely in term one, but 52% pivot to strict budgeting immediately after.
- The Power of “Little Treats”: Why coffee and affordable luxuries survive even the toughest budget cuts.
- The Loyalty Leaders: Insights from top brands like Domino’s, Nike, and Amazon on staying top-of-mind year-round.
- A 30-Day Roadmap: A week-by-week strategy to transition students from first-day discovery to long-term routine.
Brands that miss the mark risk falling behind competitors and never catching up. This report is a must-read to get ahead of the curve.
“At uni, brands often come on campus and offer free things or experiences. I find uni difficult sometimes, and going to campus isn’t something I always look forward to, so I like that. You have to be there in front of us.” — Lexie, Third-year student
Ready to turn Freshers spend into long-term growth? Download the full report now to master the next generation’s habits and secure your place in their wallets for 2026 and beyond.