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Run exclusive in-store offers for students and key workers

Give customers a simple way to verify eligibility and redeem offers at checkout, while you capture first-party data to bring them back.

A smiling customer paying by card at a shop counter

Up to 3×

sales uplift

Largest

F&B verification partner

ISO 27001

certified

You drive people into your stores, but once the transaction ends, they disappear

Anonymous transactions limit customer insight
Physical IDs can be expired, faked or shared
No first-party data means no way to reconnect
Margin leakage puts your offer value at risk

Everything you need to turn footfall into loyal customers

Digital iD card

Verify and redeem without a physical ID.

Give customers a frictionless Digital iD card to verify their eligibility that works at every till, and supports barcode, QR, alphanumeric or no-code offers.

    Get started
    Three phone screens showing in-store cards in the iD wallet, a Greggs card and a verified student iD

    Branded in-store POS

    Get discovered and drive footfall.

    Promote your offer with branded POS across windows, posters and digital screens, and help customers find participating locations through our interactive in-app map.

      Get started
      A Student Beans in-store discount sticker with a QR code in a shop window

      Pion Portal

      Know your customers and bring them back.

      Capture opted-in first-party data from offer redemptions, understand performance and re-engage customers through targeted, full-funnel campaigns.

        Get started
        The Pion Portal analytics dashboard showing sales and transactions

        How it works

        • 01

          Connect

          Connect your in-store offer program and choose the consumer groups, offer and promotional assets that work for your brand.

          Teachers, healthcare workers and students alongside audience labels such as low income, disability and graduates
        • 02

          Verify

          Customers quickly verify their eligibility and unlock the right offer at checkout using secure digital verification.

          A customer with student, key worker and parent verified badges
        • 03

          Optimize & grow

          Capture opted-in first-party data, understand performance and re-engage customers through targeted, full-funnel campaigns.

          A Prime Student offer and a creator video promoted across marketplaces, experiential, paid media and creators

        The best bit? One partner. 10 audiences.

        No need to add another vendor every time you want to reach someone new.

        What our in-store integration gives you

        Up to 3× sales uplift

        Up to 3× the sales volume across target demographics for brands using our in-store POS assets.

        Know your customers beyond the transaction

        Capture first-party data from customers who redeem your offers, giving you actionable insights to retarget and build lasting loyalty.

        Protect your margins

        Secure verification helps prevent fraudulent and unauthorized discount use, protecting the value of your offer.

        Greggs

        How Greggs grew in-store student engagement 128%

        Greggs wanted to turn student footfall into lasting customer relationships, without slowing down service or risking fraud. With Pion’s Digital iD Card and in-store POS, students verify in seconds and redeem their offer at the till.

        The result?

        • More students engaged
        • More visits
        • A smoother in-store experience.

        100K+

        students engaged annually

        128%

        growth in student engagement

        #1

        youth brand on the PION100

        Our ISO 27001 security keeps in-store transactions and customer data safe in every territory

        ISO 27001 certified

        99.9%+ uptime

        Fraud protection

        Ready to run exclusive in-store offers?

        In-store is just the start. Connect every customer touchpoint.

        A Gymshark student discount page on a phone with a Student Verified badge

        Ecommerce

        Run exclusive offers on your website and app, let customers instantly verify eligibility and unlock offers without leaving your domain.

        See how ecommerce integration works
        A group of friends laughing and holding up their phones

        Loyalty

        Bring exclusive offers to your loyalty program, verify eligibility and personalize rewards.

        See how loyalty integration works

        Got questions about in-store verification?