Fast food growth starts with students

How students are driving fast food growth in the US

Rising ingredient, labor and delivery costs are squeezing fast food margins. US students offer a way through. Fast food is their #1 favorite category to spend on, and their average order on Student Beans is $40.26.

With 19 million+ students building food habits now, this report shows how they discover brands, which deals get them through the door, and how to become their go-to order.

What’s inside:

• Student basket size and demand, including 350K+ fast food offer clicks
• How students discover food brands, and why early access wins
• The most-clicked brands, led by Papa Johns and Dunkin’
• How Papa Johns used a campus pop-up to drive trial
• A year-round calendar of student spending moments