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Customer acquisition and CRO

My student discount isn’t getting the uptake I want: how can I promote it?

Discount isn’t getting the uptake you’d hoped for? Let's turn things around.
Alexandra Haider
September 25, 2024
Blog post
gen z laughing
Culture and trends

Hustle culture or generation Lay Z? De-mystifying Gen Z workplace attitudes

What is it about the workplace that does not seem to stick properly with Gen Z? Or possibly, what needs to change at work for them to clock back in?
Alexandra Haider
April 14, 2025
Blog post
Two young women carrying overflowing cardboard boxes down a hall. The boxes are filled with home goods and blankets to move house. They are smiling and happy.
Customer acquisition and CRO

Back to school playbook: Strategies to secure student spend 

Brands: are you ready to head back to school? It may feel a bit soon, but trust us: you can never be too early when it comes this huge opportunity. 
March 5, 2025
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Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha

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Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha

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Culture and trends

Youth Trends Report 2025

Culture moves fast. Gen Z moves faster. We help you keep up. The Youth Trends Report 2025 is your holy grail.
Alexandra Haider
April 8, 2025
Reports
Group of male and female teenagers jumping in the air
Youth marketing

Think like a Zalpha: Unlock the next generation of consumers

This report is your gateway to understanding and tapping into the heartbeat of Gen Zalpha, empowering your strategies for the future.
Alexandra Haider
March 11, 2025
Reports
A young Gen Z girl smiling and laughing at the camera.
Youth marketing

Pion Predicts: Spring 2025

Predicting what's next for today's consumers, looking at key sectors and driven by insights.
Izzy Hall
March 6, 2025
Reports
Group of young people in colourful outfits having fun and laughing.
Customer acquisition and CRO

7 reasons why your brand should offer a student discount

Not sure if offering a student discount is the right choice for your brand? This list should settle the debate, once and for all.
Alexandra Haider
March 3, 2025
Blog post
A young male student walking in campus and holding a laptop.
Youth marketing

Student loan drop: The definitive guide

With top tips, data, and actionable takeaways, this is must-read content for every marketer wanting to leverage the world of student loans.
Izzy Hall
February 18, 2025
Blog post
Two male and two female Gen Zers share a drink and grapes whilst chatting on a couch
Youth marketing

Offline adventures: The resurgence of IRL experiences among Gen Z

We explore the evolving attitudes of Gen Z toward IRL experiences and look at how you can tap into the preferences of this dynamic demographic.
Izzy Hall
February 17, 2025
Blog post
Gen Z female student smiling on campus wearing a yellow top
Youth marketing

Freshers campaign planner

Get ready for freshers with our handy campaign planner featuring an editable campaign template
Victoria Owen
February 17, 2025
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