Back to School

We've been nurturing students through college for over 18 years. One thing that's become apparent: there's no season quite like Back to School.

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Back to School

Why is back to school so important?

Gen Z have a spending power of $150 billion, and in the US, Back to School spending is set to reach a huge $41.5 billion.

Ready to take your brand back to school?

Ready to take your brand back to school?

This video overview will guide you through the top three tips to help you get the basics under your belt.

Why Pion?

Back to school statistics

Brands that boost their discount see a 20% increase in AOV 


uplift in transactions YoY for back-to-school period


91% of students will buy a discounted product over a similar one that’s full price

Resources to help you

Insights and advice so that your brand can be there for students as they make purchasing decisions, and form brand loyalties that will shape their identities for years to come.

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Ready to take your brand back to school?

Whether you’re a marketer, ecommerce manager or an affiliate, you can lean on us to help plan and execute a show-stopping Back to School campaign

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