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Youth marketing

Embracing Chaos: How Monzo Became Gen Z’s Favourite Financial App

Despite facing uncertain economic conditions, Gen Z’s spending has increased. They're saying “f*ck it.” And smart brands like Monzo are listening.
Carla Pelosoff
June 16, 2025
Blog post
girls looking at dating profile
Youth marketing

‍Run to Your SoleMate: How Tinder Won Over Anti-Online Dating Gen Zers‍

Instead of trying to convince skeptical youths that online dating is still the way, Tinder decided to meet Gen Z where they are by partnering with the runn
Carla Pelosoff
July 7, 2025
Blog post
Shopping mall late at night with bright lights.
Customer acquisition and CRO

Powering Peak Season Performance with Gen Z

Plan early. Launch smart. Win big. From campaign briefing to creative rollouts, we've got your full funnel covered during the Q4 Power-up Season.
July 30, 2025
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Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha

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Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha

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Two women walking on the beach with surfboards, ready to catch some waves and enjoy the sunny day.
Customer acquisition and CRO

Travel spotlight: Gen Z spending and the rising cost of living

Is rising inflation actually having an impact on students’ travel plans?
Victoria Owen
July 3, 2024
Infographic
Group of Gen Z males and female on a sofa laughing at content on a smart phone.
Customer acquisition and CRO

Snapshot: Cost-of-living and Gen Z

We share how the rising cost-of-living is affecting students' quality of life, ask what they're cutting back on and share trends you need to be aware of.
Izzy Hall
July 3, 2024
Infographic
Three Gen Z friends sit on the grass under a blue sky with white clouds, holding bottled drinks and smiling. The person on the left wears a pink hat, the middle one rocks sunglasses, and the one on the right sports a blue shirt.
Youth marketing

Freshers 2024: Spending, trends, and top tips

Today’s students are tomorrow’s spenders. ‍In this infographic, we’ll be looking back at 2023, dissecting the data, and exploring the future of freshers.
Izzy Hall
July 3, 2024
Infographic
Promotional image for Pion's Youth Trends Report 2024
Youth marketing

Youth Trends Report 2024

Think you know Gen Z? Think again. Delve into the world of Gen Z with unmissable and exclusive data on their attitudes and behaviors.
Alexandra Haider
June 5, 2024
Reports
Three female Gen Zers having fun with a shopping trolley
Youth marketing

It's time to head back to school

Pion's back to school infographic tells you exactly how to capture student spending this back to school season
Victoria Owen
May 30, 2024
Infographic
Culture and trends

Gen Zers are racking up credit card debt and brands need to step up

We look at Gen Z's shopping habits and explore the impact of high inflation, debt, and BNPL schemes.
Izzy Hall
May 23, 2024
Blog post

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