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Resources to level-up your marketing

gen z discounts laughing
Customer acquisition and CRO

My student discount isn’t getting the uptake I want: how can I promote it?

Discount isn’t getting the uptake you’d hoped for? Let's turn things around.
Alexandra Haider
September 25, 2024
Blog post
young people laughing
Youth marketing

Embracing Chaos: How Monzo Became Gen Z’s Favourite Financial App

Despite facing uncertain economic conditions, Gen Z’s spending has increased. They're saying “f*ck it.” And smart brands like Monzo are listening.
Carla Pelosoff
June 16, 2025
Blog post
Shopping mall late at night with bright lights.
Customer acquisition and CRO

Powering Peak Season Performance with Gen Z

Plan early. Launch smart. Win big. From campaign briefing to creative rollouts, we've got your full funnel covered during the Q4 Power-up Season.
July 30, 2025
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Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha

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Everything you need to know about marketing to the next generation of consumers: from Gen Z to Gen Alpha

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A young woman in a fur coat holding a sparkler, smiling at the camera.
Youth marketing

Festive 2025: UK spending retro

An infographic looking at Gen Z's spending habits last Christmas and exploring how brands can use this to supercharge the festive season this year.
Izzy Hall
July 3, 2024
Infographic
A young woman in a red jacket and a white hat, smiling at Christmas market with her eyes closed
Youth marketing

Festive 2025: US spending retro

An infographic looking at US student spending over Christmas 2023 and sharing tips and strategies ahead of the 2024 festive season.
Izzy Hall
July 3, 2024
Infographic
A Gen Z woman browsing in a grocery store aisle.
Youth marketing

US Black Friday and Cyber Monday: Spending retro

Infographic looking at US student spending habits from the 2024 BFCM season and looking ahead to Black Friday 2025.
Izzy Hall
July 3, 2024
Infographic
A stylish Gen Z woman in a black dress and hat, posing confidently in front of a wall.
Youth marketing

Black Friday and Cyber Monday 2025: Spending retro

Infographic looking back at 2024 spending data and sharing key tips and tricks ahead of Black Friday and Cyber Monday 2025.
Izzy Hall
July 3, 2024
Infographic
A woman applying makeup in front of a mirror, enhancing her beauty and getting ready for the day.
Customer acquisition and CRO

Health and beauty spotlight: Gen Z spending and the rising cost of living

What impact is rising inflation having on the amount students are spending on health and beauty products?
Victoria Owen
July 3, 2024
Infographic
A stylish woman wearing sunglasses and a yellow jacket, looking cool and confident
Social media, influencer and creator marketing

How fashion brands can leverage TikTok to grow sales

In this snapshot, we share key stats, top tips, and winning case studies to help fashion brands supercharge their TikTok strategies.
Izzy Hall
July 3, 2024
Infographic
Two Gen Z females standing on sidewalk, holding drinks.
Customer acquisition and CRO

How food & drinks brands can capture Gen Z's spend

In an overcrowded market, how can food and drunks brands capture Gen Z's spend? We explore key themes and spending habits.
Izzy Hall
July 3, 2024
Infographic
Three Gen Z friends working together on a laptop at a table.
Customer acquisition and CRO

Tech and mobile spotlight: Gen Z spending and the rising cost of living

How is rising inflation impacting the amount students are spending on tech and mobile?
Victoria Owen
July 3, 2024
Infographic
Male Gen Zer with female Gen Zer sitting on sidewalk smiling.
Customer acquisition and CRO

Rising inflation and Gen Z snapshot

We share how rising inflation is affecting students' quality of life, ask what they're cutting back on and look at upcoming trends you need to be aware of.
Izzy Hall
July 3, 2024
Infographic
Group of Gen Z-ers looking at social media on a smart phone
Social media, influencer and creator marketing

Social media and Gen Z

Unpack which social platforms Gen Z are using, what they're using them for, and key stats you need to know
Izzy Hall
July 3, 2024
Infographic
A woman browsing clothes in a store, searching for the perfect outfit.
Customer acquisition and CRO

Fashion spotlight: Gen Z spending and the rising cost of living

Is rising inflation having an impact on the amount students are spending on fashion?
Victoria Owen
July 3, 2024
Infographic
Group of UK Gen Z students smiling
Culture and trends

Gen Z subcultures in the UK

Uncover just who and what are Gen Z subcultures in the UK
Izzy Hall
July 3, 2024
Infographic
Male and female Gen Zers enjoying a slice of pizza
Customer acquisition and CRO

Food and drink spotlight: Gen Z Spending and the rising cost of living

Is rising inflation having an impact on the amount students are spending on food and drink orders?
Victoria Owen
July 3, 2024
Infographic
Group of Gen Z activists protesting against climate change
Social impact

Snapshot: Gen Z or Generation Green?

In this snapshot, we explore the importance of community, content, and information within the world of sustainability, focusing on young people’s habits.
Izzy Hall
July 3, 2024
Infographic
Group of US Gen Z students on college campus
Culture and trends

Gen Z subcultures in the US

Dive in to discover who and what are Gen Z subcultures in the US
Izzy Hall
July 3, 2024
Infographic

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A young man giving a girl a piggy-back late at night. They're both laughing.