Why branding is more vital than ever for universities – a space to think with SMRS
Join our expert brand specialists in this specially crafted lab session, designed to give you the space to explore the challenges and opportunities facing your university's brand. Together, we'll dive into why understanding your brand's connection with your audiences, helps you find your brand voice.
With more than 15 years of experience in student recruitment, branding, marketing and communications, Aimee has extensive knowledge of the sector and the unique challenges faced. At SMRS, she provides strategic consultancy services to many education providers, assisting them in problem-solving, extracting valuable insights, and achieving actionable outcomes. This has included brand and reputation insight and development for the Universities of Bristol, Reading, Liverpool, City, Warwick, Arts University Bournemouth (AUB), and the Royal College of Art (RCA), amongst others.
Nali has previously achieved a PhD, fully funded by the Leverhulme Trust, in exploring attitudes towards multiculturalism and cultural identity in the UK. He will run and oversee any research projects that may be required to achieve a more in-depth understanding of your audiences, working closely with you to understand your exact insight needs.
Research projects Nali has delivered previously include creative testing for the University of Sussex, Oxford International ELLT and the Royal College of Art, and Nali also plays a lead role in the delivery of our proprietary MediaMapper research which explores how a prospective student audience (3,000 16-19 year olds) use media and various platforms, broadly and specifically in relation to their university research and decision-making.