Sascha is the Digital Editor at Hits Radio, part of Bauer Media. In this role, Sascha oversees the social media strategy and output across the national Hits Radio brand and collaborates with 16 local stations across the UK. Together with a dedicated team, Sascha works closely with key talent such as Fleur East and Sam Thompson to create engaging content for various platforms. Their efforts contributed to Hits Radio winning Station of the Year at the ARIA Awards in 2022.

Sascha began their journey with Hits Radio in 2018 as the sole social media producer. Through dedication and innovative strategies, Sascha advanced to the position of Digital Editor, now managing a team of two. Over the years, Sascha has played a pivotal role in shaping the digital presence of Hits Radio, including overseeing the strategy for major events like 'Hits Radio Live' and collaborating with numerous artists and celebrities on unique features.

A renowned brand builder and business innovator, Leila Fataar has over two decades of senior leadership experience at the intersection of culture, creativity and commerce, underpinned by a commitment to authenticity and advocacy for inclusive representation throughout the advertising, marketing and communications industries. A pioneer of the cultural branding blueprint with her rare ability to speak the languages of culture, corporate and entrepreneurial, she has spearheaded an approach from the boardroom to the billboard that positions cultural relevance not only as a marketing nice-to-have, but also as a key business growth driver.

Working globally both brand-side, in senior positions at adidas and Diageo, and through her owned companies across multiple categories, her expertise lies in the ability to read the cultural zeitgeist and signals and translate it into compelling brand strategies that resonate with diverse audiences. Early 2025 sees her unique perspective distilled in her first book “CULTURE-LED BRANDS”.

LinkedIn: www.linkedin.com/in/leilafataar

Erifili is a social media strategist, entrepreneur, author and public speaker. She's one of the leading voices on all-things Gen Z.Erifili's work as Founder and CEO at The Z Link is paving the way in the field of Gen Z marketing, with a specialty in how brands can connect with young consumers. She launched The Z Link in 2020 to bridge the gap between brands and Gen Z, through community-driven social media. Since then, they've worked with brands such as Deloitte, the United Nations, Hearst, Everlane, and more. Erifili is on Forbes 30 Under 30 Europe in the Media/Marketing and Youngest categories. Erifili's first book, "Design Your Life: Your Career, Your Way" is getting published worldwide in October 2024, guiding Gen Z through the endless alternative career possibilities available through digital entrepreneurship, helping them create careers full of freedom, ownership, and flexibility.

Paul McEntee is the CEO and Founder of Here Be Dragons, a PR agency built to navigate change in the world. From advocating on behalf of Justice 4 Grenfell to creating purposeful campaigns for major consumer brands, Here Be Dragons uses change as an opportunity to create brave work.

Jodie is the Senior Lead for Channel 4's Social Branded Entertainment Content Solutions department. She leads a team of talented and passionate professionals, working with digital commissioning to change the branded content landscape for the better! Creating best in class branded content for social platforms, streaming, and TV. To achieve this, they work with the best producers across the UK to produce repeatable formats that tap into what Channel 4 does best.Campaigns have included the awarded series Vinted: Second Hand Style-Up, Malteser's: Late Night Feed, Instagram: You Do You and Google: Highlife and Picture This and many more.

Prior to working at Channel 4, Jodie worked at EssenceMediacom, Kyra TV and Mindshare working across various media disciplines, platforms, partnerships, and creative media solutions.

Over the past 5 years, Sian has led strategy for clients such as Disney & Mattel, crafting imaginative solutions grounded in insights gleaned from listening to kids. Her work has resulted in groundbreaking campaigns loved by young audiences and earned her industry acclaim, including recognition as a Campaign Face to Watch in 2020. As the fifth employee, Sian played a pivotal role in driving KidsKnowBest's growth, contributing to its 33rd position in Deloitte's 2023 Technology Fast 50 awards. Now, she spearheads Brand & Marketing at KidsKnowBest, fueled by her passion for empowering kids and amplifying their voices.

Dr. Russ Wilson is currently Head of UK at global strategic insight agency, The Sound. He has spent the last 15 years working across the insight and strategy industry, including a stint at Amazon, and has carried out research and consultancy projects for many of the worlds’ leading retailers, delivery companies and payment providers.