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Agenda 2025

Check out our 2025 agenda

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14:05
-
14:30

The Story of Growing the MLS Amongst a Global Youth Fanbase

Day 2 - September 18th
Social Media Conversations

Join Rising Ballers and the MLS for a fireside chat into engaging the next generation of sports fans. By embracing a young, digital-native audience, discover how the league is creating a winning formula for both fans and brands alike.

The Story of Growing the MLS Amongst a Global Youth Fanbase

Day 2 - September 18th
Social Media Conversations

Join Rising Ballers and the MLS for a fireside chat into engaging the next generation of sports fans. By embracing a young, digital-native audience, discover how the league is creating a winning formula for both fans and brands alike.

14:05
-
14:30

From Cringe to Cool: How Campus Commandos Helped Banks Win Over Gen Z

Day 2 - September 18th
Evolve Stage (T3)
Student Marketing

Ads from banks, insurance companies, and alarm systems don't scream cool — or at least in the past. Adam Grant, CEO of Campus Commandos, reveals how his team turned “cringe” into cool, helping some of the most un-relatable brands capture the attention of college students.

Learn how creative campaigns (on shoestring budgets) made financial institutions feel fresh, relevant, and even fun. If your brand is fighting to be heard in a crowded space, this is your blueprint for success.

From Cringe to Cool: How Campus Commandos Helped Banks Win Over Gen Z

Day 2 - September 18th
Evolve Stage (T3)
Student Marketing

Ads from banks, insurance companies, and alarm systems don't scream cool — or at least in the past. Adam Grant, CEO of Campus Commandos, reveals how his team turned “cringe” into cool, helping some of the most un-relatable brands capture the attention of college students.

Learn how creative campaigns (on shoestring budgets) made financial institutions feel fresh, relevant, and even fun. If your brand is fighting to be heard in a crowded space, this is your blueprint for success.

14:30
-
14:55

A Keynote from Rise at Seven

Day 2 - September 18th
Trends & Culture Stage (T2)
Social Media Conversations

Rise at Seven's Carrie Rose shares her wisdom on all things social and search. More coming soon!

A Keynote from Rise at Seven

Day 2 - September 18th
Trends & Culture Stage (T2)
Social Media Conversations

Rise at Seven's Carrie Rose shares her wisdom on all things social and search. More coming soon!

14:55
-
15:30

Social Strategy Unwrapped: Balancing Brand and Impact

Day 2 - September 18th
Trends & Culture Stage (T2)
Social Media Conversations

Meet the masterminds behind social strategy at Sesame Workshop and The Washington Post to delve into what it’s really like to be a unique voice on social media today.

Social Strategy Unwrapped: Balancing Brand and Impact

Day 2 - September 18th
Trends & Culture Stage (T2)
Social Media Conversations

Meet the masterminds behind social strategy at Sesame Workshop and The Washington Post to delve into what it’s really like to be a unique voice on social media today.

0:25
-
13:00

Breaking through the noise: winning hearts, minds and wallets at a “multi-stage Gen Z paradise”

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

Live music is where young people celebrate and express themselves, inspiring more and more brands to invest in the category. Join us for a panel hosted by Elsewhere to learn how three different brands are winning hearts, minds and wallets by elevating the independent music experience for young creatives in the greatest city on Earth.

Breaking through the noise: winning hearts, minds and wallets at a “multi-stage Gen Z paradise”

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

Live music is where young people celebrate and express themselves, inspiring more and more brands to invest in the category. Join us for a panel hosted by Elsewhere to learn how three different brands are winning hearts, minds and wallets by elevating the independent music experience for young creatives in the greatest city on Earth.

8:30
-
9:30

Registration & Networking Breakfast

Day 1 - September 17th
Networking Area
Networking

Kick off YMS with a flat white and homemade cinnamon bun before sessions begin. This is your chance to map out your not-to-be-missed sessions, the delegates you must connect with and the exhibitors who could help enhance your killer youth marketing strategy.

Registration & Networking Breakfast

Day 1 - September 17th
Networking Area
Networking

Kick off YMS with a flat white and homemade cinnamon bun before sessions begin. This is your chance to map out your not-to-be-missed sessions, the delegates you must connect with and the exhibitors who could help enhance your killer youth marketing strategy.

9:30
-
9:55

Youth Trends Report 2025: The Evolution from Z to Zalpha

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

As the older cohort of Gen Zs approaches their 30s - what will a youth audience look like in 2026? With exclusive insights from Pion’s Youth Trends Report, uncover the transition to a new wave of 16-24s and the tools you need to unlock the values and purchasing power of this digitally fluent hybrid generation.

Youth Trends Report 2025: The Evolution from Z to Zalpha

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

As the older cohort of Gen Zs approaches their 30s - what will a youth audience look like in 2026? With exclusive insights from Pion’s Youth Trends Report, uncover the transition to a new wave of 16-24s and the tools you need to unlock the values and purchasing power of this digitally fluent hybrid generation.

9:35
-
10:00

From media to merch: Overtime’s brand expansion into retail

Day 1 - September 17th
Shopping & Spending

Overtime’s apparel business has exploded and we're joined by CEO Dan Porter for a fireside chat on the strategy behind expanding a media brand into one of the most successful sports ecommerce businesses.

From media to merch: Overtime’s brand expansion into retail

Day 1 - September 17th
Shopping & Spending

Overtime’s apparel business has exploded and we're joined by CEO Dan Porter for a fireside chat on the strategy behind expanding a media brand into one of the most successful sports ecommerce businesses.

9:55
-
10:35

Predicting the Global Culture Curve

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

The ability to predict and harness cultural trends is no longer a competitive advantage, it’s a necessity for brands looking to remain relevant. We’ll bring together top-tier cultural marketers who have found out the secret sauce to using proactive approaches in identifying and acting on emerging trends before they even become a reality.

Predicting the Global Culture Curve

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

The ability to predict and harness cultural trends is no longer a competitive advantage, it’s a necessity for brands looking to remain relevant. We’ll bring together top-tier cultural marketers who have found out the secret sauce to using proactive approaches in identifying and acting on emerging trends before they even become a reality.

10:00
-
22:25

A keynote from Awin

Day 1 - September 17th
Trends & Culture Stage (T2)
Shopping & Spending

More info coming soon!

A keynote from Awin

Day 1 - September 17th
Trends & Culture Stage (T2)
Shopping & Spending

More info coming soon!

10:25
-
11:00

The Transition to Zalpha and What that Means for Retail Brands

Day 1 - September 17th
Shopping & Spending

Our panel discuss how brands are addressing the changing online shopping habits of Gen Zalpha. This is your not to miss session on all things loyalty, optimisation and the challenges and opportunities for retail and ecomm marketers.

The Transition to Zalpha and What that Means for Retail Brands

Day 1 - September 17th
Shopping & Spending

Our panel discuss how brands are addressing the changing online shopping habits of Gen Zalpha. This is your not to miss session on all things loyalty, optimisation and the challenges and opportunities for retail and ecomm marketers.

10:35
-
11:00

Behind the Screens: The Not-So-Secret Digital Lives of Gen Z

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

dcdx takes us on a never-before seen journey through the platforms, the digital habits and the behaviors of Gen Z and Gen Alpha, through the largest mobile screen time study ever performed.

Behind the Screens: The Not-So-Secret Digital Lives of Gen Z

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

dcdx takes us on a never-before seen journey through the platforms, the digital habits and the behaviors of Gen Z and Gen Alpha, through the largest mobile screen time study ever performed.

11:00
-
11:30

Morning Coffee & Networking Break

Day 1 - September 17th
Networking Area
Networking

Grab a coffee, chat to fellow delegates and meet the industry in our exhibition hall.

Morning Coffee & Networking Break

Day 1 - September 17th
Networking Area
Networking

Grab a coffee, chat to fellow delegates and meet the industry in our exhibition hall.

11:30
-
12:00

Live, Laugh, Lower Emissions: Advocacy in the Creator Age

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

Climate change isn’t funny, but comedy creators sure are! Learn how micro-video creators are a key part of the growing digital movement helping to fight the climate crisis with Action for the Climate Emergency (ACE).

Live, Laugh, Lower Emissions: Advocacy in the Creator Age

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

Climate change isn’t funny, but comedy creators sure are! Learn how micro-video creators are a key part of the growing digital movement helping to fight the climate crisis with Action for the Climate Emergency (ACE).

12:00
-
12:25

A Keynote from The Sound

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

More info coming soon!

A Keynote from The Sound

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

More info coming soon!

13:00
-
14:00

Lunch: YMS Food Festival

Day 1 - September 17th
Networking Area
Networking

Lunch: YMS Food Festival

Day 1 - September 17th
Networking Area
Networking
14:30
-
15:05

Brands vs Parents of Alphas: Open Mic Session

Day 1 - September 17th
Gen Alpha & What's Next

Are you ready to hear the truth from the parents raising Gen Alpha and the brands trying to reach this next generation?

Brands vs Parents of Alphas: Open Mic Session

Day 1 - September 17th
Gen Alpha & What's Next

Are you ready to hear the truth from the parents raising Gen Alpha and the brands trying to reach this next generation?

14:30
-
14:55

A Keynote from Spotify's Global Thought Leadership Lead

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

This session will be hosted by Jenny Haggard, Global Thought Leadership Lead at Spotify. More info coming soon!

A Keynote from Spotify's Global Thought Leadership Lead

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

This session will be hosted by Jenny Haggard, Global Thought Leadership Lead at Spotify. More info coming soon!

14:55
-
15:20

Changing the Fate of Generations to Come

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

Unlock the secrets to connecting with young audiences in ways that truly matter. In this unmissable conversation, we’re bringing together Troy Armour, the founder of Junk Kouture which is the world’s largest platform empowering creative teens through sustainable fashion, and 21-year-old author Caterina Mendez, a rising voice making life’s toughest lessons accessible for youth. Together, they’ll tackle big topics—like self-worth, self-acceptance, and the priceless elements that shape loyalty.

Expect a deep dive into what it takes to ignite generational change, not only to gain a competitive edge but to transform lives through real impact. Whether you're a brand leader or marketer, this talk promises to leave you inspired, equipped with actionable insights, and ready to make a lasting difference. Join us and discover how brands can be more than logos—they can be forces of change.

Changing the Fate of Generations to Come

Day 1 - September 17th
Trends & Culture Stage (T2)
Trends & Culture Chat

Unlock the secrets to connecting with young audiences in ways that truly matter. In this unmissable conversation, we’re bringing together Troy Armour, the founder of Junk Kouture which is the world’s largest platform empowering creative teens through sustainable fashion, and 21-year-old author Caterina Mendez, a rising voice making life’s toughest lessons accessible for youth. Together, they’ll tackle big topics—like self-worth, self-acceptance, and the priceless elements that shape loyalty.

Expect a deep dive into what it takes to ignite generational change, not only to gain a competitive edge but to transform lives through real impact. Whether you're a brand leader or marketer, this talk promises to leave you inspired, equipped with actionable insights, and ready to make a lasting difference. Join us and discover how brands can be more than logos—they can be forces of change.

15:05
-
15:30

How Lenovo is tapping creators to build a stronger consumer brand

Day 1 - September 17th
Trends & Culture Stage (T2)
Creators Lounge

As a leader in consumer electronics, Lenovo's Jessica Tomlinson will share how creator campaigns have helped the eComm side of the brand forge real connections with different consumer segments - from students to gamers and everyone in between.

How Lenovo is tapping creators to build a stronger consumer brand

Day 1 - September 17th
Trends & Culture Stage (T2)
Creators Lounge

As a leader in consumer electronics, Lenovo's Jessica Tomlinson will share how creator campaigns have helped the eComm side of the brand forge real connections with different consumer segments - from students to gamers and everyone in between.

15:30
-
15:55

A Keynote from Acceleration Partners

Day 1 - September 17th
Creators Lounge

A Keynote from Acceleration Partners

Day 1 - September 17th
Creators Lounge
15:55
-
16:30

Why sports are trailblazing in their approach to creator partnerships

Day 1 - September 17th
Creators Lounge

Join our experts who are at the intersection of influencer marketing and sports. They will discuss the power of sports partnerships, how athletes are moving from performers to creators and how your brand can tap in.

Why sports are trailblazing in their approach to creator partnerships

Day 1 - September 17th
Creators Lounge

Join our experts who are at the intersection of influencer marketing and sports. They will discuss the power of sports partnerships, how athletes are moving from performers to creators and how your brand can tap in.

16:25
-
17:15

Gen Zalpha: Ask Us Anything

Day 1 - September 17th
Trends & Culture Chat

Join us for an interactive session with a panel of candid young individuals from Gen Zalpha. This live session offers a unique opportunity to seek the unfiltered opinions of young people on a wide range of topics. Get ready to put them in the spotlight as they share their perspectives on everything from technology and social media to education and their hopes and fears for the future. Don't miss this chance to connect with the voices of the next generation. The floor is yours!

Gen Zalpha: Ask Us Anything

Day 1 - September 17th
Trends & Culture Chat

Join us for an interactive session with a panel of candid young individuals from Gen Zalpha. This live session offers a unique opportunity to seek the unfiltered opinions of young people on a wide range of topics. Get ready to put them in the spotlight as they share their perspectives on everything from technology and social media to education and their hopes and fears for the future. Don't miss this chance to connect with the voices of the next generation. The floor is yours!

17:30
-
19:30

The YMS NYC Speak Easy

Day 1 - September 17th
Networking

The conversations don't stop when the main event wraps up - join the YMS community at Pion's Speak Easy in the networking area. There will be music and entertainment, cocktails or sober curious alternatives.

The YMS NYC Speak Easy

Day 1 - September 17th
Networking

The conversations don't stop when the main event wraps up - join the YMS community at Pion's Speak Easy in the networking area. There will be music and entertainment, cocktails or sober curious alternatives.

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The world’s biggest
youth marketing event