FAQs

Youth Marketing Strategy (YMS) is Pion’s Youth Marketing Insider Event. A one day event that is the essential playbook for brands looking to grow youth relevance and connect authentically with the next generation. YMS is your inside track to earning loyalty, brand love, and cultural credibility.

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YMS LDN is taking place on the 21st May 2026.

YMS NYC will be returning in fall 2026.

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YMS is the one place where global brands, leading agencies and the most innovative media, tech and solution providers come together to discuss and share their knowledge on the youth market. Expect to rub shoulders with senior decision makers from: Gymshark, ASOS, Expedia Group, adidas and Monzo to name just a few.

Networking opportunities are available at every turn at YMS - join us for a coffee and cinnamon bun at our networking breakfasts on both days of the event, plus frequent networking coffee breaks, and meet new connections over our famous street food festival, and VIP lounges are available across the 2 days. Plus, join us for networking drinks following day 1 of the event.

One thing we promise at YMS is that you will NOT go hungry. Kick off the day with complimentary breakfast, plus snacks and drinks galore from some of the most exciting food and drink brands across the day. Lunch is also provided. And if that’s not enough, how does coffee on-tap sound?

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Our venue is located at MC Motors in the heart of east London, a hub of creativity and culture. It's the perfect location for a high energy event such as YMS. You will find us at: MC Motors, Dalston, London E8 2DS

Early bird tickets, group tickets, and general admission tickets can all be purchased through the YMS website. Get your ticket ASAP as there’s a high chance we’ll soon sell out!

Tickets will give you access to the full day of content and the networking drinks reception following the conference. Access to all our stages, workshops, exhibition networking area, drinks reception, coffee, snacks and more.

We offer early bird tickets and discounts on large group bookings, these can be purchased through our ticket page. For non-profit, education and student rates, please get in touch with us directly.

If you wish to pay by invoice, please contact us directly and one of our team will sort this out for you.

Can’t make it YMS? Send a colleague or friend on your behalf! Names can be charged on your ticket up to 48 hours before the event date. However, please be aware that access to the event during the festival is one ticket per person and tickets cannot be shared.

You will need to collect your event badge from our registration desk on your arrival at YMS. Please look out for an email nearer the event date with full instructions.

Refunds can be made up to 30 days pre event. Please have a look at your eventbrite confirmation email to process this, otherwise get in touch with us directly.