Speakers

Ben is the sponsorship director at Elsewhere, a multi-stage music venue supporting up-and-coming artists across genres like electronic, hip-hop, latin & indie. His department helps consumer brands engage hundreds of thousands of guests across 600 ticketed events annually with activations that elevate the fan experience. Prior to Elsewhere, Ben spent most of a decade at ad agencies before leading business development for health-app Breathwrk, where he won the inaugural NBA Launchpad competition. Ben earned a bachelor’s degree from Cornell University, delivering the keynote speech to outgoing graduates from the Department of Communication in 2019, and currently lives in Brooklyn.

Emery Barnes is a Sports & Entertainment Marketer currently based in NYC. He's a first-generation Liberian-American and Chicago native, with an untiring passion to seed culture into brands—through sports, music, entertainment, fashion, and art.

During his 7+ years of experience in Marketing & Advertising, he’s led global marketing campaigns & programs for Fortune 500 Brands including DoorDash, Anheuser-Busch, Samsung, Coca-Cola, and P&G. Through his “turn water into wine” approach, he’s brought ideas to fruition through Broadcast TVC, Social, Digital, Experiential & Earned Media — leaving an everlasting mark on some of the world’s largest brands and during the biggest cultural moments.

Eni Shabani is Founder and Director at Rising Ballers, the biggest Gen Z football media brand in the UK. A passionate and purpose-led entrepreneur, Eni founded Rising Ballers to combat the lack of support and representation young and aspiring football players had. Originally working as a private equity consultant, Eni saw how disheartened his brother Brendon felt while playing at academy level and wanted to do something to help change that. Recognising a gap in the digital market for a community platform that would speak directly to grassroots football fans, Eni set about building a network to shine a light on young ballers.

Now on a mission to create culture and opportunity within football for the next wave, Eni’s impact spans far and wide. The Rising Ballers network has one of the most engaged, authentic communities out there boasting a following of 9M and impressive repertoire of brands partnered with. From activating successful campaigns and projects with the likes of Adidas, PlayStation and Premier League to running grassroots talent-finding tournaments up and down the country, the RB network educates and entertains communities while keeping young representation at its core.

Jack Adler is the Founder & CEO of Out2Win Sports, a software enabling brands & agencies to build more effective influencer marketing partnerships with athletes. Our platform leverages AI and data analytics to help brands make more informed decisions regarding which athletes best fit their campaign goals. Jack was recognized by Front Office Sports as a top sports business leader under age 25 and was awarded Student Entrepreneur of the Year at Syracuse University in 2023.

Jenny Haggard leads Global Thought Leadership as part of the Business Brand Marketing Team at Spotify. She’s obsessed with all things culture, and she uses proprietary and partner data to create deeply human and culturally nuanced content and experiences that help marketers navigate the future. In her role, she analyzes trends, tests hypotheses, crafts content, builds GTM plans, and after almost 10 years at the company, is still trying to figure out how to turn on private mode while listening to her Guilty Pleasures playlist. She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she enjoys spending time with her husband, making use of her Italian passport, and guiding others as a Certified Discernment Director.

SVP Programmatic / Chief Media Officer at chargeFUZE/AdFUZE | Board of Directors | Board Advisor | Investor in Tech Startups | DOOH Advisor to Swiftmile.com micromobility.

NYC-based marketing leader with a decade of experience driving growth and brand strategy for startups to Fortune 500s. Currently, Morgan is the Head of Marketing at Andie Swim, where she prioritizes blending creativity and analytics to build strong brands and deliver exceptional customer experiences.

Rawan is a social media & marketing veteran, having held positions at BuzzFeed, Complex, ABC News and now leading the social media team at Major League Soccer. Rawan focuses on emerging social media platforms, maximizing player marketing efforts, and optimizing content for a youth audience. She is based in New York.

Shayna has over a decade of experience in marketing across Social Strategy, Influencer Programming, Performance Marketing and Product Branding. She’s worked both in-house and on the agency side in entertainment, beauty and CPG space with brands ranging from UTA, Conair, Landry’s, Whisps, HP, Samsung, IKEA US, Rainbow Shops and more.

Shayna has been featured in Vogue Business, DigiDay and spoken on panels from Creator Economy Live to E-Tail! Recently, Shayna joined legacy company Playboy leading their social strategy rebrand and spearheading their first ever affiliate and social commerce program.

Tyler Rutstein is a creative and media-centric global marketing & merchandising executive who consistently drives brand strength and revenue growth through innovative marketing initiatives. Rutstein is currently the Chief Brand Officer at OTE and Head of Commerce at Overtime. At Overtime, Rutstein leads brand identity, including teams and leagues, consumer marketing, creative, consumer products & apparel, and commerce. Prior to joining Overtime, Tyler served at adidas for eight years where he created a number of memorable immersive brand experiences, designer/artist/athlete collaborations and successful product franchises.