Turning TikTok data into cultural insights: how to navigate social data with video social listening
Join Exolyt for a deep dive into the power of TikTok communities. Discover how to analyse video content for more context and nuances and uncover deeper cultural and behavioural insights.
In this session, you’ll explore the intersection of social video listening and cultural intelligence, using Exolyt to identify community-specific trends, including micro-movements and bigger behavioural shifts across popular segments like BookTok, GameTok, and BeautyTok.
The goal of the session is to bridge social data and cultural insights, helping you decode TikTok community-driven trends and apply these findings to create more authentic and impactful strategies.You'll get insights into:
- Why it's important to decode video content to reveal deeper social listening and qualitative insights.
- How advanced analytics enables the detection of key signals and video clusters to identify emerging trends.
- How analysing video content insights helps you better understand your audiences.
- Spotting & understanding TikTok communities and subcultures.
- Using cultural intelligence to underpin strategy and enhance your brand’s marketing approach.
Tigran is a curious Data Scientist specializing in network science, complex adaptive systems and social network analytics, with a passion for uncovering patterns and insights into human behavior and online interactions. Tigran excels at analyzing social networks, identifying trends, and mapping connections to drive data-informed strategies. His work focuses on understanding the dynamics of social networks, transforming intricate data structures into actionable insights that bridge the gap between technology and society.
Kim Townend is a strategist and researcher who turns social data into cultural intelligence and cultural intelligence into actionable strategy.