The Transition to Zalpha and What that Means for Retail Brands
Our panel discuss how brands are addressing the changing online shopping habits of Gen Zalpha. This is your not to miss session on all things loyalty, optimisation and the challenges and opportunities for retail and ecomm marketers.
Why we're excited:
- Jessica has shaped impactful merchandising strategies at top retailers like Macy’s, Bed Bath & Beyond, and now, IPSY - one of the most followed beauty brands on TikTok. She will share insights into all things subscription services, growth and customer loyalty.
- Trisha has bootstrapped responsible jewelry brand Maison Miru from start to scale. She will share how she balances a commitment to sustainability with expanding the brand, driving growth via social commerce.
- Ray brings his wealth of SEO and marketing knowledge to share the secret ingredients that connect brands with their audiences - and reveals the key to organic growth for ecomm and retail brands.
Trisha Okubo is the founder of Maison Miru, a responsible jewelry brand creating a modular system of pieces that you can wear for life. She bootstrapped the company from start to scale after spending a decade in product management in media and ecommerce, launching the original eBay Marketplace Facebook application and building out the eBay Fashion vertical.
Trisha studied industrial engineering and product design at Stanford University and the Fashion Institute of Design and Merchandising, and she currently advises emerging brands as President of the board of Stanford Startups.
Jessica Calbert is a forward-thinking merchandising leader with over a decade of experience at the intersection of e-commerce, product strategy, and digital innovation. Throughout her career, she has shaped impactful merchandising strategies at top retailers like Macy’s, Bed Bath & Beyond, and now, IPSY, using her expertise to craft memorable shopping experiences that resonate with today’s consumers.
Jessica combines data-driven insights with creative vision to develop solutions that drive both business growth and customer loyalty. She is passionate about leveraging her diverse background to create strategies that not only meet business objectives but also deliver lasting value to customers.
Ray is the Global Head of Marketing at Rise at Seven. He is an organic growth specialist. With extensive experience across in-house and agency environments, Ray specialises in both Social and SEO strategies to deliver impactful results. His background spans marketing, organic social media, and organic search, making him a go-to thought leader for crafting strategies that connect brands with their audiences from the FYP to the search results