This much we know – Voices from our Social Roster on developing youth engagement

Extending a primary recruitment campaign to create authentic connections that truly resonate with young people is key to engaging Gen Z and Alpha. In this session, hear directly from the voices behind Social Roster as they share the insights, strategies, and best practices for connecting with today’s young audiences. From short-form content to student-led campaigns, we'll explore what works in social media when it comes to youth engagement in education.

Our experts will discuss:

• Key trends shaping Gen Z’s social media behaviour
• How Higher Education can use social media to build trust, spark conversation, and foster genuine connections
• How brands outside the education sector are winning with youth-focused strategies – and what universities can learn from their approach (think authenticity, influencer partnerships, and community-driven content)

Join us to uncover what we’ve learned so far – and get ready to rethink your approach to engaging the next generation of students.