This much we know – Voices from our Social Roster on developing youth engagement
Extending a primary recruitment campaign to create authentic connections that truly resonate with young people is key to engaging Gen Z and Alpha. In this session, hear directly from the voices behind Social Roster as they share the insights, strategies, and best practices for connecting with today’s young audiences. From short-form content to student-led campaigns, we'll explore what works in social media when it comes to youth engagement in education.
Our experts will discuss:
- Key trends shaping Gen Z’s social media behaviour
- How Higher Education can use social media to build trust, spark conversation, and foster genuine connections
- How brands outside the education sector are winning with youth-focused strategies – and what universities can learn from their approach (think authenticity, influencer partnerships, and community-driven content)
Join us to uncover what we’ve learned so far – and get ready to rethink your approach to engaging the next generation of students.
Jazzy has been working in social media for over eight years, with experience spanning in-house roles, agency environments, and freelancing. Her journey has given her a diverse perspective on what makes content resonate across different industries and audiences. A major turning point came when she started her own TikTok account—growing that platform not only helped her connect with a vibrant community but also created opportunities to take on freelance work, further expanding her skill set.
Working in social media has also given Jazzy valuable insight into the broader digital marketing landscape. She sees social not just as a channel, but as a driver of brand perception, community, and impact. Being part of that ecosystem has given her a well-rounded view of how digital marketing strategies come together to create meaningful campaigns.
Libby single-handedly grew Attwells Solicitors' TikTok following from zero to 25,000 organically, generating 4.8 million likes. Her top-performing video reached 19 million views, and the account has gone viral 15 times.
This success led to a surge in apprenticeship applications, new business enquiries, and a refreshed, modern image for the firm. Major publications such as NBC News and UniLad have requested to feature her content. The recruitment campaign Libby developed attracted unprecedented interest from top talent, earning two shortlistings for the 'Best Early Talent Recruitment Campaign' at the People in Law Awards.
Her work has been featured as a case study on employee-generated content by multiple brands. Libby has also delivered talks on the power of employee-generated content and has been featured in the Digital Marketing Institute for her expertise.