The Ultimate Student Shopping Night with Hollister
Hollister's Senior Marketing Manager Hanne Fiksdal sits down for a fireside chat with Pion's Richard Jackson to talk about the success of their recent student focused IRL events. Creating interactive and personalised shopping nights for students in various locations across the UK, they dive into how to connect students with the brands they love in innovative and memorable ways - whilst driving high engagement and sales for the brand.
Hanne is a Senior Marketing Manager at Abercrombie & Fitch working across the portfolio of brands (Hollister and Abercrombie & Fitch) where she oversees the affiliate and student-based strategies across the EMEA region. She has been specializing in affiliate and performance-based marketing for over 9 years and have previously worked across brands like Decathlon, Webgains and Betway.
Richard heads up events at Pion and over the past 10 years he has scaled the Youth Marketing Strategy event across the globe. Richard's passion for bringing communities together, youth marketing and all things brand is what has given the YMS event its unique positioning. Richard’s love of storytelling is what has kept the YMS event relevant year on year.