The Ultimate Student Shopping Night with Hollister
Hollister's Senior Marketing Manager Hanne Fiksdal sits down for a fireside chat with Pion's Richard Jackson to talk about the success of their recent student focused IRL events. Creating interactive and personalised shopping nights for students in various locations across the UK, they dive into how to connect students with the brands they love in innovative and memorable ways - whilst driving high engagement and sales for the brand.
Hanne is a Senior Marketing Manager at Abercrombie & Fitch working across the portfolio of brands (Hollister and Abercrombie & Fitch) where she oversees the affiliate and student-based strategies across the EMEA region. She has been specializing in affiliate and performance-based marketing for over 9 years and have previously worked across brands like Decathlon, Webgains and Betway.
Richard leads B2B content at Pion, where he's responsible for events and insights. For over a decade, he has been the driving force behind scaling the Youth Marketing Strategy (YMS) event globally. His unique combination of passion for youth marketing, brand storytelling, and community-building is what has made Pion a uniquely positioned and consistently relevant brand.