Full Agenda



Social Media Conversations
The Story of Growing the MLS Amongst a Global Youth Fanbase
Join Brendon Shabani, Founder of Rising Ballers and Rawan Eewshah, Senior Director of Social Media at the MLS for a fireside chat into engaging the next generation of sports fans. They will delve into how understanding platforms, trends and culture have helped drive the growth of soccer in the US and turn MLS from a league into a cultural phenomenon. By embracing a young, digital-native audience, discover how the league is creating a winning formula for both fans and brands alike.
11:30 am
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12:00 pm
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Blaze Stage
SPEAKERS

Rawan Eewshah
Senior Director, Social Media, Major League Soccer

Brendon Shabani
Director, Rising Ballers