The Power of You: Making Brand Engagement Feel Personal
Discover how today’s innovative brands are turning one-time encounters into lasting relationships with younger audiences. In this dynamic session, Groove Jones and Revolution Marketing reveal how AI, personalization, and social influence came together in a major Coachella activation to create thousands of unique, shareable experiences.
You will gain insights on tailoring interactions from customized photo and video content to influencer-driven amplification, and learn how data-backed strategies boost engagement, loyalty, and ROI. Walk away inspired and equipped to make every brand touchpoint feel personal.
Dan is a Partner at Groove Jones, an award-winning studio specializing in using emerging technologies (AI, AR, VR, XR) for world-class brands. An entrepreneur by nature, Dan has founded three renowned digital agencies that were successfully acquired. Brandweek Magazine named Dan “Marketer of the Next Generation" for his innovative work with brand engagement and gamification.
Jodi Thompson has over 20 years of experience in event production, specializing in large scale, cutting edge events connecting brands and fans. With a strong background in experiential marketing, enhanced by a four-year career in the tech industry, Jodi offers a wide range of skills, knowledge, and tools needed for successful activations to all her clients.
Working with clients like iHeart Radio, AEG, Procter & Gamble, and Pepsico, Jodi has developed and executed successful guest experiences at some of the world’s largest venues including Coachella & Stagecoach Music Festivals, Madison SquareGarden, and the T-Mobile Arena in Las Vegas.
Jodi brings years of live event solutions and building client relationships to her role as President at Revolution Marketing where she runs all operations and business development for the agency.
She has a proven track record of delivering high-quality work for brands and building high-performing agency teams.