The power of social with purpose: Empowering the youth of today
Our panel explores how brands can tell their story and connect with audiences in a meaningful way that can help to empower the youth of today. They will discuss the power of social to educate and how leveraging unexpected partnerships, creators and UGC can inspire a new generation.
Why we're excited:
- Andrew Fox delivers campaigns at Aviva around key life moments and shares how traditionally 'unsexy' sectors can create engaging content for youth audiences.
- Aiden Rouse connects brands to young consumers at Snapchat, in meaningful and relevant ways to ensure they get the most of out of the platform in the right way.
- Jessica Redman works with brands to ensure their credible content is discoverable so brands can reach the right audiences.
- Kelly O’Donnell is aninfluencer and creator expert who crafts partnerships for brands to ensure they’re connecting with their audiences.
- John Sadeghipoor is a seasoned marketer who has developed award winning youth marketing campaigns for multiple brands, globally.
With over 15 years marketing and digital experience spanning across the globe, Andrew is known for disrupting industries, building transformative marketing teams and programs to deliver commercial and customer growth. Having worked for American Express, Vodafone, Westfield, Mastercard, IKEA and Aviva, he is no stranger to utilising the latest tech, platform and advertising capabilities within start-ups right through to large matrix organisations, to drive a change and put brands on the map.
He’s also recently taken Silver in The Drum Media Awards; and won best finance and social activation awards for the UK Social Media Awards.
Aidan is Head of the UK Mid-Market advertiser team at Snapchat based in London. His day to day is to lead a team of Client Partners & Account Managers to help their clients reach their goals on Snapchat.
Outside of work Aidan's a proud Dad of 2 and when time allows, loves to get out on his road bike in the English countryside.
Jessica is Co Founder of Search Marketplace Didgeheads, where she delivers social and search strategy to global brands and agencies. She's also Founder of Digifest - a Digital Marketing Conference in the Middle East.