The Power of Community – Empowering Students to Be Brand Ambassadors Across Social Media

Discover how a community-first approach is empowering students to become active social media content creators and brand ambassadors. Join Adam as he shares how the UK's largest online student community is engaging its members—harnessing the authentic voice of students to influence and guide their peers during key decision-making moments, such as exploring university options.

This session will share real-world experiences of working with a vibrant student network to produce compelling, student-led content. From storytelling spaces to social-first strategies, learn how students are empowered to influence and inform their peers during key decision-making moments like university exploration.

Whether you're in higher education, student marketing, or community management, this session will highlight the untapped potential of working with student influencers—and offer insights into building genuine, mutually beneficial relationships that resonate across social media.