The Gen Z Playbook: Strategic Tech Partnerships for a New Generation
Gen Z's digital expectations demand more than traditional marketing. This session reveals how strategic tech partnerships – going beyond basic influencer deals – unlock explosive growth with this influential generation. Discover how Awin empowers brands with cutting-edge tech solutions like the AI-driven Help Me Choose to personalise the customer journey and Contester, a platform maximising influencer impact through video & livestream, ultimately driving measurable business results. We'll showcase real-world examples of successful Gen Z campaigns powered by Awin.
Key Takeaways for Marketers:
- Mastering Gen Z Engagement Through Tech: Learn how to leverage strategic tech partnerships to create personalised, seamless, and engaging experiences that resonate with Gen Z's digital behaviours and preferences.
- Awin's Solution for Gen Z Marketing: Discover how Awin's platform and partner ecosystem connect brands with innovative technologies like Help Me Choose AI and Contester to drive successful Gen Z campaigns.
- Measuring Gen Z Partnership ROI: Learn how to track and analyse the effectiveness of your Gen Z partnerships facilitated through Awin, demonstrating their impact on key business metrics like sales, brand awareness, and customer acquisition.
Martyna Hobson, Strategic Partnerships Manager at Awin, has been immersed in the world of affiliate marketing for over 5 years. As a Tech Partner Consultant, she's all about finding and implementing game-changing tech solutions for brands. Martyna is passionate about helping brands stay ahead of the curve and connect authentically with young audiences.
As a former actress and singer, Jessie Lilley brings a creative flair to her current role as an enthusiastic sales leader at Awin, a global leading affiliate network. With a passion for storytelling and a deep understanding of audience engagement, she helps clients of all sizes build their online presence and drive sales. With years of experience in both creative and commercial industries, Jessie is dedicated to helping brands achieve measurable success in the ever-evolving world of digital marketing.