The Gen Z Playbook: Strategic Tech Partnerships for a New Generation
Gen Z's digital expectations demand more than traditional marketing. This session reveals how strategic tech partnerships – going beyond basic influencer deals – unlock explosive growth with this influential generation. Discover how Awin empowers brands with cutting-edge tech solutions like the AI-driven Help Me Choose to personalize the customer journey and Contester, a platform maximizing influencer impact through video & livestream, ultimately driving measurable business results. We'll showcase real-world examples of successful Gen Z campaigns powered by Awin.
Key takeaways for marketers:
- Mastering Gen Z Engagement Through Tech: Learn how to leverage strategic tech partnerships to create personalized, seamless, and engaging experiences that resonate with Gen Z's digital behaviors and preferences.
- Awin's Solution for Gen Z Marketing: Discover how Awin's platform and partner ecosystem connect brands with innovative technologies like Help Me Choose AI and Contester to drive successful Gen Z campaigns.
- Measuring Gen Z Partnership ROI: Learn how to track and analyse the effectiveness of your Gen Z partnerships facilitated through Awin, demonstrating their impact on key business metrics like sales, brand awareness, and customer acquisition.
Eric is an expert Affiliate Marketer with over 8 years of experience. He moved from account support up to a senior account manager overseeing key enterprise level brands. Now he's spent the past 3 years spearheading the global technology partner strategy as Awin's Technology Partner Lead.
Travis Abbott is the Global Head of Enterprise Sales at Awin, a leading global affiliate marketing platform. With a strong background in sales leadership and partnerships, Travis has built a career focused on driving growth and fostering strategic relationships with the largest brands across the world.
He holds an MBA from the University of Phoenix and is a passionate advocate for community engagement, currently serving as the Chair of the Community Sustainability Advisory Board in Golden, Colorado. In his free time, Travis loves to mountain bike and enjoys adventures with his young son and their dog.